Richard Saunders Email & Phone Number

York, United Kingdom

Partner and main board member at Oxford. Diverse range of leadership accountabilities and responsibilities across the Oxford international business. Including:- client direction and mentorship of portfolio of clients made up many of top 50 global consumer goods and healthcare businesses, and ambitious local operators e.g. Heineken, Red Bull, Bayer, Princes, Danone, BeamSuntory- creation and leadership of Commercial Practice at Oxford, complementing and enriching existing marketing offer: recruited team of c.25 senior sales and commercial professionals, built new client base and created incremental revenues of more than £10 million- driver of organisational internal change with a focus on building innovation incubator addressing the industry need to delivery against 3P (people, planet, profit) goals - initiation, development and execution of cross-business new products - Category Growth Strategy, Shopper Marketing, Channel Strategy, Strategic Revenue Management and Commercial Excellence

Commercial consultant helping large global businesses across CPG, pharma and telco sectors to unlock growth and build capability.

Senior leadership of Heineken UK's Off Trade Customer Marketing department with accountability for Beer and Cider category strategy, category management and shopper marketing

Leadership of Heineken UK’s Beer and Cider category strategy to drive sustainable growth with retail partners. Development and execution of Heineken UK’s BTL brand building agenda across a portfolio including Heineken, Foster’s, Kronenbourg 1664, Strongbow and Bulmers

P&L accountability for Heineken UK’s Tesco business across total brand portfolio with retail sales value of c.£200M. Leadership of Tesco commercial team including Sales, Supply Chain, Finance and Customer Marketing

Full P&L responsibility for Sainsbury’s and Waitrose national accounts, with net revenues of £17.5M

Nottingham, United Kingdom