CMO of Smarter Savings & CEO of CyberSphereGroup Ltd I love dealing with Big Data and by combining both these roles allows me to understand the nuances and needs of differing cluster groups and typologies. This is particularly pertinent especially in these challenging times where security and trust are intrinsically linked to purchasing habits. Understanding these needs of differing groups is central to what we are trying to achieve and we have the means to deliver to all our customers.I am passionate about the handling, the protection, the security, the storage and striving for continual improvements surrounding who and accesses personal data. ‘Bad Actors’ continue to thrive, steal, bully and blackmail innocents operating effectively unchallenged. The team we have built at Smarter Savings as well as CyberSphereGroup have created solutions to rectify this.