Actively supports the formulation and execution of strategies for a product portfolio of specialist refinery products supplied into diverse market sectors.Effectively assists Business Managers and a Global Product Manager in the development and coordination of sector and marketing plans to build existing market sectors and to determine opportunities for business growth in new areas.To support these activities advertising, online and printed support materials including technical data sheets, case studies and application overviews are produced in-house to support specific brands.Additional support is provided though the organisation and management of exhibition participation in both the UK and Europe.Selected Contributions:• The development of a structured and reliable Market Information System that facilitate in the execution of growth plans, and achievement of business targets.• The management analysing and reporting of annual online customer satisfaction survey for the UK and wider H&R Group business affiliates required as part of ISO9001 accreditation.• Development and delivery of a regular internal communication through an employee newsletter and externally through targeted customer/product e-shots.• Introduction of trade marketing initiatives to develop customer intimacy and growth within selected markets.

Exhibited exceptional marketing and management expertise for development of the Dietcare brand within both the Franchisee (Trade) and Consumer Markets with the goal of raising awareness. Generated enquiries for franchise opportunities, and requests for diet information and assistance from members of the public.Selected Contributions:• Devised and implemented effective Marketing Training programme for new Franchisees to provide awareness of basic marketing principles, enabling to market businesses with assistance from Head Office.• Expedited Franchisees in marketing and promotion of businesses through public relations, advertising, print, online/social media and other promotional activities both locally and nationally.

Held accountable for product management and development of a portfolio of exclusive brands sold principally into independent and multiple retail sectors. Proactively engaged in initial sourcing, planning and delivery of new product launches. Skillfully managed the general management of the portfolio throughout product lifecycle. Collaborated with an external publishing house to supervise editorial content of a consumer magazine with a print run of 200,000 copies.Selected Contributions:• Organised, controlled and spearheaded all UK exhibition attendances, (3-4 per year), which included briefing and administering the design and build of exhibition stands by an external contractor.• Cultivated lucrative relationships with external individuals and organisations, such as trade associations, trading standards and the trade press to ensure ‘first call’ for comment on product/industry stories and issues.

Product Management of a range of high-density storage and filing solutions supplied into the Public and Private sectors.Selected Contributions:• The launch of an office mobile filing unit, Access, the first of its kind in the market place.• The development of application case studies to support the sales and tendering/bid process.• The generation of application stories for the use in creating awareness of and promotion the products and brand within the trade press.• Developed and managed the process for identifying tendering/bid opportunities and was responsible for the completion and follow up of all related documentation.

Product Management of a range of Industrial Plastics and Composites supplied into a number of industrial market sectors.Selected Contributions:• Launched a composite bearing material with marine applications.• Developed and published Home and Export Sales Support Manuals.• Developed and managed a Marketing Information System.

The management and development of both new and existing ranges of tools, fasteners and industrial consumables.Selected Contributions:• Defined, sourced and managed product ranges, based on market intelligence.• Contributed to and oversaw the production of product catalogues and support material.

To assist in the co-ordination of the annual Marketing activities for the businesses fastener portfolio.Selected Contributions:• Assisted in the re-launch of the Nettlefolds brand name Worldwide.• Oversaw the production of product catalogues, price lists and technical data sheets.• Managed and reported on major year long Nettlefolds re-launch promotion into the trade.