Manufacturer's representative in the pool and spa industry representing Generation Spas, Infinitree Spa Furniture, and Cover Valet.

Responsible for business development and dealer relations for Artesian Spas in the Southeastern United States.

Responsible to introduce and scale the Wellis Spa brand across the United States. Duties: Established CRM process, developed US pricing structure, established and enforced Policy and Distribution agreement for US Customers, redesigned and scripted Product Manuals for the US market, initiated National Campaign Strategy and created all sales collateral with domestic and overseas marketing teams, developed Job Descriptions, HR policies, compensation plans for all US staff, stood up Servicing department to support retailers in the US in alignment with work hours across time zones, launched online brand resulting in relationships with Wayfair and Amazon, coordinated trade show strategies, conducted Virtual and In-Person Training with Wellis and Retail Sales Teams.Accomplishments: Wellis Employee of the year in 2021. As the sole U.S. based employee Rich built the North American market to 75 dealers in 37 states and Canada with over $50 million in sales in less than 3 years, successfully positioning Wellis as a top competitor in the Hot Tub industry in North America.

Contracted to expand Coast Spa market share in the United States, specifically in the Midwest and Northeast.Duties: Analyze target markets, develop outreach plan, and successfully transition prospective clients into retailers of Coast Spas.

Responsible for leading sales and service results of ~100 employees throughout Litehouse's 15 retail store chain.Duties: Set weekly, monthly and annual sales goals for store management staff, identify strategies for revenue growth and expense reduction, develop sales presentations and held staff accountable to attend continuing education opportunities, lead staff meetings, design marketing displays, monitor product inventory, source new product and vendors, develop product pricing strategy, and organize and deliver annual vendor expoAccomplishments: Successfully implemented strategy to reduce manufacturing costs saving Litehouse ~ on an annual basis, expanded product offering to include inground pool construction department delivering over $$ in additional revenue annually, restructured annual 10-day sales event resulting in ~500K sales growth over prior events.

Manager and part of sales team responsible for achieving established sales and service expectations of the store location. Duties: Address customer inquiries and resolved complaints, generated monthly and annual sales reports, created and directed sales team training and development programs, organized the sales floor to meet company demands. Accomplishments: In addition to meeting and exceeding sales and service expectations both individually and as a store team, Rich was invited by the President to join him as a member of the patio furniture category buying group.

Member of the sales team responsible for achieving established sales and service expectations. Duties: build relationships with customers, demonstrate expertise in product features and functionality, maintain clean and attractive displays.Accomplishments: Top store salesperson each year