Product Specialist
CurrentAfter approximately 18 months at SmartSurvey, my role was changed to that of Product Specialist, so I could focus more on the technical and problem-solving sides of my role and leave the day-to-day content writing to a newly-hired content exec. The most important feature of this role is to sit between the commercial (Sales / Marketing / Support) and Development sides of the business so that the bulk of technical queries / demo requests / client calls can be dealt with without the need… Show more After approximately 18 months at SmartSurvey, my role was changed to that of Product Specialist, so I could focus more on the technical and problem-solving sides of my role and leave the day-to-day content writing to a newly-hired content exec. The most important feature of this role is to sit between the commercial (Sales / Marketing / Support) and Development sides of the business so that the bulk of technical queries / demo requests / client calls can be dealt with without the need to disturb or distract the developers unless absolutely neccessary. The experience I;ve had over the years of working with and alongside developers has given me a skill for "translating" between techincal and commercial environments.As a key point of contact within business on product capabilities, I advise the sales department on features, capabilities, and security in response to requests from sales leads. I am also available as a resource for that department to call on for product demos, and handlung initial requests for techinical input and advice. I liaise with the content exec on features, capabilities, limitations etc to ensure accuracy of published content. in addition to my previous role of writing help guides for support, I also create more advanced user and marketing resources (ebooks, security guides, etc), write and present webinars, I'm also responsible for collecting user feedback via online surveys, and collate the feedback into user stories for our development roadmap planning. I still write some emails, social content and blog posts, and build workflows in hubspot.I also perform data analytics for the company - using PowerBi to produce ongoing and one-off reports using company financial and user behaviour data to provide insights for senior management and the product team. As my skills had grown, this has allowed the company to use me as a resource for our managed services clients, creating complex benchmarked reports for clients. Show less