Richard Alonso Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pennsylvania, United States

● writing, editing, proofreading, fact-checking● concise, precise, audience-tailored content● sales and funding proposals and RFPs● biographies and descriptions of services and experience● interviews, research, and analysis● publications for print, web, and email● marketing collateral, ads, taglines● award and ranking nominations● database and web-content management● SEO and continuous content refreshment ● graphic design and branding ● strengthening of collaboration and community among departments● press releases and media placement● ghostwriting alerts and articles● speech writing● social media for client development

Aramark Innovation Center

On-site consultancy to write for Aramark's healthcare and business-dining division, working on major bids and writing new content to update and rebrand templates for proposals and presentations.

Aramark Innovation Center

On-site consultancy to write for sales and client retention in Aramark's divisions for higher education, healthcare, corrections, and business & industry.● Writing—Proposals, executive summaries, themes and taglines, sales presentations, case studies, ads, video scripts, articles, and other sales and marketing materials. RFP responses won multimillion-dollar contracts in financial services, insurance, healthcare, higher education, and correctional facilities.● Rebranding—Development of writing styles to complement a rebranding of Aramark and its lines of business, fulfilling directive for a “confident, approachable, and people-oriented” voice.● Client Intelligence—To tailor on-target proposals and pitches, gained deep understandings of clients and prospects—including their buying influences and strategic goals—from research and interviews of account executives, onsite managers, and subject matter experts.● Quality Control—Ensured polished sales and marketing collateral, including compliance of corporate identity, brand, and graphic design; appropriate photography; and accuracy of content.● Monitoring News & Trends—Staying current with clients’ industries, including business dining and facilities, K–12 and higher education, healthcare, sports venues, hospitality, and corrections—as well as strategic initiatives of Aramark.

Board of Directors (2008–2014)President (2013)—Directed nonprofit serving and advancing the profession of legal marketing:● Management and recruiting of 20 board and committee volunteers.● Increased membership by 21% in 12 months.● Initiation of free member-registration for monthly educational events.● Founding of chapter's first special-industry-groups, for CRM specialists.● Production of educational seminars and networking events with inventive and diverse themes.● Initiation of video, blogging, and social media channels for education and chapter promotion.● Planning of budgets, surveys, and strategic initiatives.

● Marketing and Business Development—Writing of service and industry overviews, bios, brochures, newsletters, ads, sponsorships, trade-show booth signage, taglines, invitations, and press releases for all practice groups. ● Client Industries—Including finance, construction, real estate, insurance, energy, healthcare, pharma, IT, and transportation.● Representative Matters—Editing and ethics review of 7000-matter database of firm experience.● Client Alerts—Editing and managing production, distribution, and republications of more than 150 attorney-written client alerts and newsletters yearly, for all practice groups.● Editing, Proofreading, and Research—Supervision of team reviewing and fact-checking all external and internal marketing messages.● Website—Writing and posting of webpages, and coding of HTML.● Email Marketing—Writing of time-sensitive emails for targeted, CRM distributions of alerts, events, speaking engagements, follow-up communications, and announcements.● Social Media—Management of firm’s social-media outreach (e.g., Twitter: 1000+ followers in first 18 months). Redesign of email-marketing templates for social-media connecting and sharing.● Surveys, Directories, and Awards—Successful submissions including Chambers USA.

● Marketing and Business Development—Writing of service and industry overviews, bios, and representative experience, as well as an internal BD newsletter and internal collateral for HR, recruiting, diversity, and pro bono programs. Interviewing, training, and supervision of interns.● Web and Proposal Content Manager—Management of law and government-relations websites, proposal-generation system, and marketing section of intranet. Wrote web procedures manual. Won WebAward's 2007 Legal Standard of Excellence.● Client Industries—Including maritime, finance, healthcare, insurance, energy, chemical, and real estate.● Alerts and Bylined Articles—Editing and production management of more than 100 attorney-written client alerts and newsletters yearly. Coordinated reprints. Managed vendor relations.● Templates—Wrote style guide and templates for consistently branded communications.● Surveys and Directories—Am Law’s “Litigation Department of the Year,” Chambers USA, Chambers Global, and Chambers Asia.

Philadelphia, Pennsylvania, United States

● Proofreading—For firm's Word Processing Center, including fact-checking and citations for court documents and legal memoranda for all practice groups.● Editing—Including weekly updates for White Collar treatise on IRS and DOJ procedures and tax cases.