Richard B. Email and Phone Number

Lead monetization strategy for a $100MM+ book of business as part of team that owns day-to-day relationship with some of Google’s largest strategic partners in the Media & Entertainment sector to help them grow their ad-supported streaming services.

Regularly led a variety of consulting engagements working with leading media and entertainment companies such as NBC, A+E, and Group Nine. Example projects include:- Guided clients through successful implementation of FreeWheel SDKs across 10+ virtual MVPD providers. - Helped NBC successfully launch several sites and apps ahead of the 2016 Summer Olympics. - Partnered with data scientists, product managers, and business consultants to create first-of-its kind analysis on ad experience.- Assisted partners with automating tasks and conducting QA on system integrations by leveraging APIs and custom Python scripts.

Helped build category-leading SaaS advertising automation business from scratch, culminating in the November 2014 acquisition of iSocket by Rubicon Project. Owned activation and growth for largest buyer accounts driving double-digit revenue growth, and helped craft bespoke go-to-market strategy to onboard 50+ new publishers.

As part of a team responsible for overseeing the Harvard Business School Executive Education business, I helped plan, implement, and manage digital advertising campaigns in excess of $3 million in media spend. I also conducted regular due diligence on new media and technology providers, helping to shape the agency's POV and inform client investment decisions.

Working as a member of the agency's Digital Innovation Group, I used audience buying technologies and strategies to help Maxus clients make smart, data-driven decisions and achieve their business objectives.

Learned the essentials of media planning and buying while working on the NBCU and NBC Sports business before being asked to join the agency's newly-formed Digital Innovation Group.

Supported New Media Manager in managing relationship between CBS Interactive and sales team, providing reporting and handling any ad hoc requests.