Richard Bendix Email & Phone Number

Summary Brand Marketing: Effective marketing is all about building an active brand that understands the needs of its targeted customers. Although the classic marketing discipline of "right product, right place, right price" still holds true, the complexity of the undertaking and risks of a mistake are appreciably greater. The good news is today's marketing tools are better then ever. That's also the challenge. How do you know what to use? Today's successful long term marketing and branding strategies often include a mix of traditional media, public relations, and online (paid, social media, blogs etc.) supported by community involvement and cause marketing. It can be daunting. ExperienceI've been helping companies understand their brands and develop effective marketing strategies for more than twenty-five years. As Director of Marketing I helped Seattle based HomeStreet Bank define its brand, develop a new name and identity and raise awareness utilizing a creative mix of broadcast, online, print advertising and public relations. We developed the "Wild About Zoos" cause marketing program raising nearly $500,000 for five regional zoos while driving new business to HomeStreet. I helped Lindal Cedar Homes develop their "Design Center" concept of stores, and distribute their sales "catalog" through a national bookstore chain. ServicesThe development of an effective marketing strategy is both a science and an art. At Bendix Marketing Strategies our goal is to tailor a plan to fit each clients unique needs.• We take the time to understand our clients business, customers and your goals.• We work in partnership with to develop a strategy that fits their business plan and budgets. • The final deliverable is a detailed marketing strategy ready to be implemented. This can be done by your in-house staff (with or without our coaching), or with the help of Bendix Marketing Strategies. Our goal is for you to be successful.Specialties: Marketing strategy developmentBrand strategy

Listed skills include Marketing Strategy, Brand Architecture, Integrated Marketing, Marketing Communications, and 15 others.

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  University Of California, Riverside

  Art, Film And Photography