I'm one of the four founding partners behind the brand agency The Clearing; I head up consulting and am responsible for developing our clients' brands.By blending sharp insight with compelling creativity, we help make the creative leaps required to own a unique space in the market and live strong in the minds of your audience – we call this Clear Defendable Territory.It's about realising organisational ambition. Standing out and standing up for what matters. Creating inspiring experiences for everyone important – driving preference for brands and motivating millions of positive actions.As a straight-talking Mancunian, I'm a practical problem-solver with a proven ability to transform organisations. And with over twenty-five years of experience, I've worked with a clutch of iconic brands who've entrusted me with their most prized asset – their brand.These include McLaren, Ocado, Arsenal FC, Fitness First, Ascot, Kingfisher, Tom Kerridge, Orange, Barclays, Prostate Cancer UK, Eurostar, Southampton FC, Rolls-Royce, Wimbledon, British Red Cross, B&Q, Tesco, Opel (GM), Lidl, GBK, Not on The High Street, Comic Relief, Shackleton, MCC and Lord's.