Richard Campbell Email & Phone Number

Toronto, Ontario, Canada

ClickClickBOOM is a Performance Marketing Powerhouse that scales direct-to-consumer brands under a fixed cost-per-acquisition model. We’re trusted by the world's top eCommerce brands for our expertise in performance marketing, landing page/funnel design, conversion rate optimization & launching/scaling in-house affiliate programs.We leverage unique strategies & cutting-edge technology to optimize your online presence, enhance your brand visibility and drive high-value customers to your business - all on a zero risk results-based marketing model.

Toronto, Ontario, Canada

Responsible for the growth and overall success of the business development team. Cross-functional management of direct response ecommerce product funnels & affiliate marketing campaigns utilizing multi-channel traffic sources.• Responsible for prospecting, onboarding, managing and growing a portfolio of direct response ecommerce clients.• Creating and managing high-volume affiliate marketing campaigns; utilizing multiple traffic sources such as social, display, email, SEO & native.• Consistent history of exceeding quarterly revenue targets • Staffing, training and support of new ad operations and business development team members.• Turnkey brand building, product development, marketing and funnel optimization throughout all stages of the client product lifecycle.• Analyzing website behaviour data and A/B split testing funnel designs in an effort to optimize and improve conversion rates/ROAS.• Building/maintaining strategic partnerships within the industry.

Toronto, Canada Area

• Management and development of direct response affiliate marketing campaigns.• Prospecting and securing new accounts using consultative selling techniques.• Upselling and growing accounts by presenting new business opportunities in the industry.• Turnkey branding, product development, product innovation and optimization throughout all stages of the product lifecycle.• Guiding clients through all necessary product regulatory approvals• Cross-functional team management • Analyzing product sales data and A/B split testing design in an effort to develop recommendations for in-house creative and production teams to optimize and improve.

Toronto, Canada Area

• Consultative sales and upselling of Stalco’s on-demand drop-ship nutraceutical & cosmeceutical product suite and fulfillment services to ecommerce clients.• Providing turnkey 3PL order fulfillment and drop-ship product solutions for ecommerce clients within various industries.• Prospecting, onboarding and daily management of ecommerce accounts and campaigns.• Negotiating fulfillment and on-demand product pricing with clients.• Spearheaded creation, development and marketing of a new drop-ship nutraceutical & cosmeceutical product line.• Guiding and facilitating clients through all necessary regulatory approvals with Health Canada.• Analyzing market trends and developing product recommendations for clients to expand their product offerings. Working with clients to develop custom formulas to meet their exact marketing needs.

• Responsible for prospecting, onboarding, managing and scaling high-value direct response advertiser accounts primarily within the health, wellness and beauty verticals.• Designing, optimizing and QA testing fully-managed global CPA ecommerce campaigns and website funnels, striving for maximum conversion rates and affiliate ROAS.• Prospecting and securing new advertiser accounts using familiarity with proven industry tools.• Consultative sales and upselling clients into new and innovative verticals to help grow revenue on the network.• Negotiating cost-per-acquisition pricing to help maximize revenues and minimize affiliate media ad spend.• Analyzing tracking pixel data and A/B split testing in an effort to develop recommendations for in-house creative and production teams to optimize and redesign campaign funnels.

Toronto, Canada Area

•Real-time maintenance, functionality, and design QA optimizations of direct response websitefunnels to ensure highest possible conversion rates and least possible user friction.• In-depth and proactive data analysis of campaign continuity performance - utilizing familiaritywith back end e-commerce CRM’s such as Limelight and Konnektive.• Real-time affiliate performance data analysis to ensure maximum company revenue and clientROI.• Spearheading all product design, packaging and appropriate distribution channels for both newand existing clients.• Developing new KPIs to benchmark analysis and proactive monitoring of campaign performance.

• Responsible for the development of content focused cross media campaigns distributed within Canada’s leading newspapers and websites including: The Toronto Star, The National Post, Metro Newspaper, Calgary Herald, The Province and The Vancouver Sun.• Editorial management and assignment aligned with relevant advertiser positions.• Organizing the layout of campaigns in entirety while managing journalist assignment, celebrity involvement, associations, as well as industry expert editorial contributions.• Consultative sales and account management for all sponsorship and advertising opportunities in each campaign. Presenting custom and relevant advertising opportunities to new and existing clients in various industries.

• Responsible for the development and performance of all sales activities in various markets across Ontario.• Staffing, building, coaching and directing a new sales team while providing leadership towards the achievement of maximum profitability and growth in line with company vision and values.• Establishing plans and strategies to expand the customer base and contribute to the development of training and educational programs for clients and account executives.

Focusing on door-to-door consultative sales and product marketing in the public sector.• Duties included: cold sales, up selling, customer product awareness, marketing, new recruit field training, special events (kiosk sales), territory management and business development.• Using new and innovative tactics to attract potential customers (mass flyers, student marketing, referral incentives)• Exceeded quota of 12 sales a week by averaging 20-25 sales per week. Highest sales achievement in one week: 37 sales (placed within top 3 performers in the GTA team)

• Focusing on assigning credit-card/IDP processing rates and terminal equipment consultative sales to small and medium sized businesses throughout Ontario and Quebec.• Account management and client support• Two largest accounts sold represented over $2.3 million per year in processing volume• Exceeded sales quota (12 per month) by averaging 17 high value contracts per month