Richard Eccleston Email & Phone Number

Wolverhampton, Gb

Wolverhampton, Gb

Birmingham, West Midlands, Gb

Leading a team of 12 highly skilled marketers in the delivery of Wesleyan’s multi-million pound income targets - covering financial advice, investments, mortgages and general insurance.Responsible for leading the performance marketing team that creates and executes acquisition via multiple channels including social media, digital marketing (predominantly paid search and display), email and direct mail. Since moving into this role I have been able to grow income significantly across multiple lines, delivering several million pounds of additional business.

Birmingham, West Midlands, Gb

Leading a team of five brilliant Digital and Social Media Marketers across Wesleyan Group. Responsible for delivering leads, sales, appointments and positive customer experiences via bespoke digital and social media content and marketing - including Paid Search, Display and Social Media Advertising.I am responsible for delivering and managing the Society’s social media strategy, while actively promoting a digital framework across the company.Areas of responsibility include:Managing Wesleyan’s output across LinkedIn, Twitter, Facebook, YouTube, Glassdoor, Instagram and other social media channels. Creating and implementing an ongoing social media strategy, presenting recommendations and updates to Senior Managers, Executives and Board members.Owning and maintaining the Society’s social media policies, ensuring they are up-to-date, compliant and in-line with audit and risk appetite.Delivering in-house social and digital media campaigns on behalf of business units to meet retention, new business, brand awareness, sales and lead generation targets.Creating and sourcing suitable content from across the Group for use on social media. Delivering this in a way that will benefit customers, employees, partner agencies and members. Guiding and educating Group colleagues in defining and implementing social and digital projects to meet commercial goals. Developing, evaluating and reporting on KPIs across social and digital media, using qualitative and quantitative data to improve and refine outputs. Improving the Society’s online reputation via TrustPilot and Google Review programmes, driving 1000+ 5-star reviews. Maximising the digital use of data and automated marketing techniques.Maintaining and developing positive relationships with external agencies, social media management providers and other key stakeholders. Assisting the Society’s resourcing team with digital recruitment, supporting with both Field and Head Office roles where necessary.

Birmingham, West Midlands, Gb

Social Media Manager at Wesleyan, with group-wide responsibility for social media strategy, direction and output. I work with various departments, business units and teams across the Society to ensure social media opportunities are maximised.Examples of recent success include:* Several industry awards for work on Wesleyan's teachers’ pre-retirement seminars - including the coveted 'Social Media Innovation' award at the Investment Week Marketing Awards and ‘Best Overall Campaign’ at the Financial Service Forum Awards. * Working with the Society's recruitment team to improve ROI from social media activity. 56% of all new employees in 2017 were influenced by updates on the company’s LinkedIn page. (Source: LinkedIn)* Developing and implementing all in-house social media marketing activity - taking the business from having zero social media leads in 2015, to almost a thousand by 2018. * Managing several budgets and cost centres, with responsibility for all Digital Team credit card spend. * Increasing Wesleyan’s engagement score significantly across LinkedIn, Facebook and Twitter, with each channel consistently outperforming industry averages.* Working with WFS Marketing to generate thousands of sign-ups for pre-retirement seminars across the UK - including the innovative use of geo-location targeting and custom audiences. * Increased the Society's social media following from 5,000 in 2016 to 20,000 in 2018, while simultaneously increasing engagement scores and organic channel reach.* Guest speaking on behalf of Wesleyan at several industry events including a Hootsuite national breakfast event, an Investment Week forum, the Birmingham Chamber of Commerce and at the Financial Services Forum. * Successfully launched an employee advocacy platform for one hundred employees - resulting in more than 200,000 additional impressions being gained within the first 6 months of setup. * Managing the and developing Wesleyan’s Social Media Executive.

Gb

Managing, overseeing and monitoring 250+ police officer, team, departmental and area based Twitter accounts. (Reaching in excess of 800k people).Managing and updating the main West Midlands Police twitter (180,000 followers) and facebook (97,000 likes) channels with daily news, appeals and crime prevention advice.Updating the West Midlands Police YouTube page (18 million views) and Flickr page (15 million views) with video and visual updates - resulting in several videos going viral and hundreds of crime suspects being identified and arrested.Social media monitoring and management during major operations. Engaging with the general public by responding to thousands of questions and comments across each social channel. Building strong links with ‘hyperlocal’ community websites, bloggers and social media pages to encourage them to actively report local policing information to local people. Training officers and staff of all ranks in the best use of social media via presentations, emails and one-to-one briefings.Ensuring the force stays abreast of new social media trends. Successful initiatives include the world’s first use of Snapchat by a police force (4,500 followers) and several internationally acclaimed ‘tweet-a-thons’.Maximising a small budget to ensure that hard-to-reach communities and key target audiences are reached via Facebook and YouTube advertisements. Pioneering the use of both video (Google Hangouts) and text based web chats resulting in more than 250,000 views following a forcewide rollout.Public presentations to national organisations and professional bodies (CIPR, Forestry Commission, etc).

Gb

In this role I was responsible for local communications and pro-active media releases across the west and centre of Birmingham. This included media management during several high profile cases, planning and communications during the Olympic Games, a high-profile visit from the queen and social media communications during the 2011 riots. I was also responsible for the managament and maintenance of 25 local policing team web pages as well as setting up the city's award-winning @brumpolice twitter account. More than 300 press releases were featured in both local and national press and media outlets, with many being picked up by the BBC, The Sun, the Daily Mail and BBC Radio 1. I also launched several social media accounts across the city, setting up the @brumpolice twitter account in 2011. This channel gained positive national and international media coverage thanks to a series of 'world firsts' that I was responsible for. This included the first 'live' tweeting of a drugs raid and a 24-hour forensic tweet-a-thon that gained worldwide attention via the BBC World Service. The account continued to innovate and was nominated for several national awards in 2012. I used social media following the riots of 2011 to inform people of policing activity and to negate rumour. My tweets also resulted in dozens of rioters being identified after CCTV images were shared widely on the platform. This role saw me attending daily management meetings with senior officers to brief them on media updates, while I also worked hard to share messages with key members of the community during times of crisis.More to follow.

Gb

Media and Communications Officer for the Sandwell area, providing policing updates to the communities of Oldbury, Smethwick, West Bromwich, Old Hill, Tipton and Wednesbury. Responsible for delivery of local West Midlands Police news and PR stories, both in the media and directly to local residents. Successes included more than 200 articles featured in the local press, the rebrand of 6 local police stations, multi-agency working through the Safer Sandwell Partnership, management of 31 local policing webpages, media management of several national stories (including a double page article in The Sun and multiple features in The Guardian) and a community mailer project that saw local resolutions shared with more than 45,000 residents over the space of 12 months.

Wolverhampton, Gb