Richard Elson Email and Phone Number
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An experienced customer focused Marketing Manager with extensive experience across Retail and Telco. Working in a range of roles from brand to campaign management. End to end campaign management covers multiple offline and online channels spanning overarching headline campaigns, trade promotions to key product launches. I've gained broad marketing knowledge working across marketing channels; advertising across press, digital and radio, plus in store and online and social. Passionate, dedicated and enthusiastic, I've coordinated projects working with colleagues across all levels and functions including board level to enable the successful delivery of plans from development to execution and review.
Tesco Mobile
View- Website:
- tescomobile.com
- Employees:
- 1281
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Brand Strategy And Identity LeadTesco Mobile Jun 2023 - PresentWelwyn Garden City, England, United KingdomResponsible for Tesco Mobile's brand strategy, development and guardianship of expression. This includes using and analysing customer insight and brand tracking data to shape how we position ourselves and how we show up (brand codes and tone of voice) as well as making sure our brand is fit for the future.
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Brand Comms Campaign ManagerTesco Mobile Apr 2022 - Jun 2023Welwyn Garden City, England, United KingdomDriving brand health and consideration by leading campaigns TTL. Worked with top agencies producing our brand Comms with direct responsibility over TV, Radio (including partnership activity), OOH, Press, Digital display and Social activity.
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Aquisition Campaign ManagerTesco Mobile Sep 2021 - Apr 2022Welwyn Garden City, England, United KingdomWorking with our fab creative and media agencies I looked after our TV, Radio and OOH marketing channels for trade campaigns, ensuring campaign consistency internally and bringing our best deals and props to life for customers.
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Retail Experience And Studio LeadTesco Mobile Oct 2020 - Aug 2021Welwyn Garden City, England, United KingdomMaternity cover secondment leading a team of five to deliver our Retail Marketing within our 500+ Tesco Marketing phone shops, and unassisted aisle stores.
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Retail Marketing ManagerTesco Mobile Mar 2016 - Oct 2020Welwyn Garden City, Hertfordshire, United KingdomI was responsible for the execution and delivery of monthly promotional and brand PoS and literature into 500 stores across 7 different store formats and trial concepts. Key deliverables include; adapting or generating new creative concepts and ideas relevant for Retail channel to achieve cut through and impact of messages, workload and critical path planning, reviewing and streamlining operational processes to plan and execute PoS Space and delivery into stores, marketing support for new stores and local activity, being a brand guardian for creative in channel plus budget management and the management and development of two direct reports
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Campaign Marketing Manager, Events And PromotionsDixons Carphone Dec 2010 - Dec 2015Hemel Hempstead, United KingdomI was responsible for the strategy development, management, implementation and review of key marketing events and promotion execution within Currys and PC World chains, plus key marketing lead for computing projects. Responsibilities included strategy formulation, briefing, coordination, sign off and presentation of marketing activities with senior management, colleagues and agencies as the marketing campaign project lead. Close working with various stakeholders including customer insight, advertising, CRM, social, ecommerce, Operations and commercial trading teams. I also managed an assistant marketing manager direct report.Key campaigns I managed included January, Autumn and Summer sales, Back to School, Easter and Spring promotions.Key product launches include Windows 10, Samsung F8000 TV series, New computing hardware ranges, iPhone 5 and Knowhow Movies film streaming proposition.
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Category Product Manager, Small Screen TvDixons Retail Jun 2006 - Dec 2010Responsible for a significant size product category including strategy development across the Currys and PC World chains, financial forecasting, budget planning and presentation to senior management. Analysis of market/technology/consumer trends to help develop the correct range and merchandising principles across a dynamic market through the technology transition of CRT to flatpanel, and analogue to digital TVs. Close working with buying, stock planning, marketing, space functions and suppliers and various agencies.Key achievements include market share growth in a highly competitive market, first to market with several key technologies, and becoming the vision team representative during the companies new format development program.
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Assistant Product ManagerDixons Retail Jul 2002 - Jun 2006
Richard Elson Skills
Richard Elson Education Details
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Institute Of Logistics And Transport Post Graduate Diploma In Logistics
Frequently Asked Questions about Richard Elson
What company does Richard Elson work for?
Richard Elson works for Tesco Mobile
What is Richard Elson's role at the current company?
Richard Elson's current role is Brand and Marketing Campaign Manager.
What is Richard Elson's email address?
Richard Elson's email address is ri****@****ini.com
What is Richard Elson's direct phone number?
Richard Elson's direct phone number is +4434530*****
What schools did Richard Elson attend?
Richard Elson attended Oxford Brookes University, Oxford Brookes University.
What skills is Richard Elson known for?
Richard Elson has skills like Marketing Management, Retail, Customer Experience, E Commerce, Product Marketing, Management, Marketing Communications, Promotional Marketing, Marketing Strategy, Category Management, Retail Management, Advertising.
Who are Richard Elson's colleagues?
Richard Elson's colleagues are Matt Rayers, Graeme Ferguson, Lorraine Dixon, Ramesh Bhutiya, Bal Bhandal, Michaille Ryan, Kai Johnson.
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Richard Elson
Head Of Risk Assessment And Response, Gastrointestinal Infections. At Public Health EnglandGreater London2gmail.com, phe.gov.uk -
Richard Elson
London -
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Richard Elson
Writer / Director :: Guest Lecturer :: Creative Consultant :: Interdisciplinary Problem SolverLondon
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