Richard Elson Email & Phone Number

Welwyn Garden City, England, United Kingdom

Responsible for Tesco Mobile's brand strategy, development and guardianship of expression. This includes using and analysing customer insight and brand tracking data to shape how we position ourselves and how we show up (brand codes and tone of voice) as well as making sure our brand is fit for the future.

Welwyn Garden City, England, United Kingdom

Driving brand health and consideration by leading campaigns TTL. Worked with top agencies producing our brand Comms with direct responsibility over TV, Radio (including partnership activity), OOH, Press, Digital display and Social activity.

Welwyn Garden City, England, United Kingdom

Working with our fab creative and media agencies I looked after our TV, Radio and OOH marketing channels for trade campaigns, ensuring campaign consistency internally and bringing our best deals and props to life for customers.

Welwyn Garden City, England, United Kingdom

Maternity cover secondment leading a team of five to deliver our Retail Marketing within our 500+ Tesco Marketing phone shops, and unassisted aisle stores.

Welwyn Garden City, Hertfordshire, United Kingdom

I was responsible for the execution and delivery of monthly promotional and brand PoS and literature into 500 stores across 7 different store formats and trial concepts. Key deliverables include; adapting or generating new creative concepts and ideas relevant for Retail channel to achieve cut through and impact of messages, workload and critical path planning, reviewing and streamlining operational processes to plan and execute PoS Space and delivery into stores, marketing support for new stores and local activity, being a brand guardian for creative in channel plus budget management and the management and development of two direct reports

Hemel Hempstead, United Kingdom

I was responsible for the strategy development, management, implementation and review of key marketing events and promotion execution within Currys and PC World chains, plus key marketing lead for computing projects. Responsibilities included strategy formulation, briefing, coordination, sign off and presentation of marketing activities with senior management, colleagues and agencies as the marketing campaign project lead. Close working with various stakeholders including customer insight, advertising, CRM, social, ecommerce, Operations and commercial trading teams. I also managed an assistant marketing manager direct report.Key campaigns I managed included January, Autumn and Summer sales, Back to School, Easter and Spring promotions.Key product launches include Windows 10, Samsung F8000 TV series, New computing hardware ranges, iPhone 5 and Knowhow Movies film streaming proposition.

Responsible for a significant size product category including strategy development across the Currys and PC World chains, financial forecasting, budget planning and presentation to senior management. Analysis of market/technology/consumer trends to help develop the correct range and merchandising principles across a dynamic market through the technology transition of CRT to flatpanel, and analogue to digital TVs. Close working with buying, stock planning, marketing, space functions and suppliers and various agencies.Key achievements include market share growth in a highly competitive market, first to market with several key technologies, and becoming the vision team representative during the companies new format development program.

Institute Of Logistics And Transport Post Graduate Diploma In Logistics

Bachelor’S Degree, Retail And Business Management, 2:1