Richard Frost Email & Phone Number

Salford, England, United Kingdom

I'm on the Digital Portfolio team, which runs the BBC Homepage. My role involves:Sourcing, pitching and adapting content from around the BBC to showcase on the HomepageCreating bespoke headlines and images for Homepage content to boost click-through rates while complying with BBC standardsMonitoring how Homepage content performs on analytics and feeding actionable insights back to the team and other stakeholdersForward planning to ensure the Homepage team is aware of key news prospects, sports fixtures, social trends and upcoming transmissionsUsing a variety of content tools, including Tipo, CPS, Telescope, Tableau, Piano Analytics, Chartbeat, Radar, Photoshop, Elvis, BBC Images, BBC Pictures, Getty Images, iBroadcast, Wolftech and TweetDeckAchievementsI led the Homepage's coverage of Sir David Attenborough's TV series Mammals, working with the production team to promote more than 40 pieces of digital content from articles and clips to quizzes and 'watch live' links, generating in excess of 750,000 page views for the programmeI carried out a research project into audience insight tool Telescope, presented my findings to the team and trained colleagues on how to use itI successfully acted up as the content producer for the Homepage – I commissioned content, subbed it, published it to the page, edited it to boost engagement using analytics and provided feedback to colleaguesI was part of a four-strong team managing the Homepage when Queen Elizabeth II died – I removed unsuitable editorial, pitched more appropriate alternatives to my colleagues, and produced respectful content enabling us to bring the page out of obituary mode on schedule

Salford, England, United Kingdom

I worked on the BBC Sounds Picture Desk, looking after programme images for ten national radio stations. My role involved:Checking station schedules for image issues on upcoming programmes and helping production and technical teams to fix problemsMonitoring the BBC Sounds Picture Editors inbox, responding to queries from production teams, ensuring all submissions complied with BBC standards and uploading images via iBroadcastCreating bespoke images in Photoshop to illustrate programmes

Salford, England, United Kingdom

I completed an 80:20 placement on the BBC News Long Form Audio team, which makes programmes for Radio 4, Radio 5 Live and World Service. My role involved:Creating text, audio and video content for BBC platforms and social media accounts to boost the impact of shows beyond their linear transmission dateWriting social media posts, social video scripts and BBC News live page inserts to help bring new audiences to programmesSearching the BBC archives for clips to enhance new digital contentResearching story ideas and guests for Witness History, Sporting Witness, File on 4 and The Climate QuestionAchievementsI planned, wrote, uploaded and promoted two features for The Climate Question, both of which ranked among the BBC World Service's top five most-read programme page articles in 2023 I trimmed down More or Less episodes in Dira Startrack to create short packages that I uploaded to the programme's clips page in iBroadcast, accompanied by headlines and synopses that I wrote

Manchester, England, United Kingdom

I was in charge of hospitality news website TOPHOTELNEWS, part of TOPHOTELPROJECTS. My role involved:Sourcing and writing data-driven articles about hotel design, hotel development, hotel construction, hotel openings and general hotel newsConstantly refining the content strategy to increase the readership and conversion rate using insights from platforms like Google Analytics.Copy-editing content to maintain quality and fit house styleRunning key social media accountsInterviewing the likes of Wyndham Hotels & Resorts, Perkins&Will, Jestico + Whiles, Dexter Moren Associates and SB ArchitectsAchievementsI planned, wrote and promoted a series examining the pandemic response of 30 of the world's largest hotel groups, with a dedicated 1,000-word article per group – 12 ranked among the website's 100 most-read stories of the yearI supervised one staff journalist and six freelance writers around the world

Stockport, United Kingdom

I was responsible for overseeing and improving the online offering of Sleeper Media, publisher of Sleeper, Starboard and Supper. My role involved:Creating an ambitious online strategy encompassing websites, social media, email marketing and appsWriting, editing and promoting features, news and fixed content incorporating text, imagery, audio and video for the magazine's print edition and onlineDeveloping social media guidelines and running key accountsMonitoring the performance of Sleeper Media's online channels via platforms like Google Analytics and Google Search Console, before making recommendations to boost traffic and conversionsCommissioning freelancers around the world to deliver copy on time and on budget to agreed briefsLaying out print magazines using InDesign and PhotoshopInterviewing top industry names such as Heinz Beck, Salvatore Calabrese, Martha Ortiz, Nobu Matsuhisa, Giorgio Locatelli and Ryan ChetiyawardanaAchievementsI project-managed the relaunch of the Sleeper, Starboard and Supper websites, the debut of the Sleeper Media website, and the revamp of 14 social media accounts across Twitter, Instagram, LinkedIn and VimeoI successfully coordinated publication of nine issues of Supper, the 150-page hotel food and drink magazine, in line with predetermined print deadlines

Manchester, United Kingdom

I was in charge of editorial content for business magazine publisher Insider Media's flagship North West Business Insider newsletter, which I published online and emailed to 30,000 subscribers daily. My role involved:Writing articles on subjects such as mergers and acquisitions, funding, property, manufacturing, media, hospitality and general businessInterviewing high-profile figures like David Cameron, Professor Brian Cox, Gary Neville, Ryan Giggs, Touker Suleyman and Raymond BlancSourcing relevant news from the London Stock Exchange, Companies House, The London Gazette, planning portals, RSS and other mediaCreating an extensive database of useful media contactsProducing accurate copy at speed to hit fixed daily deadlines and consistently beating the competition on breaking news stories

Manchester, United Kingdom

I was the lead on several of the PR agency's key accounts. My role involved:Handling PR for B2B and B2C clients in the technology, legal, health, retail, construction, engineering and recruitment sectorsResearching and writing press releases, features, comments, case studies and 8,000-word thought leadership reportsReporting campaign results using Google Analytics and MajesticAchievementsI secured prominent coverage for clients in titles such as The Guardian, The Daily Telegraph, The Daily Mail and The Sun

Manchester, United Kingdom

I was in charge of editorial content for business magazine publisher Insider Media's South West Business Insider, Wales Business Insider, South East Business Insider, North East Business Insider and Ireland Business Insider newsletters, which I published online and emailed to subscribers, at various times. My role involved:Writing articles on subjects such as mergers and acquisitions, funding, property, manufacturing, media, hospitality and general businessInterviewing high-profile figures like Martin Thatcher, Frazer Thompson, James Brent, Rupert Thompson and Peter LordSourcing relevant news from the London Stock Exchange, Companies House, The London Gazette, planning portals, RSS and other media

Manchester, United Kingdom

I was responsible for managing the SEO agency's content team and running its PR. My role involved:Overseeing three in-house copywriters and 11 freelancers, with responsibility for ensuring monthly content was successfully delivered to 30 clientsPlanning and delivering theEword's in-house PR, writing press releases and awards entries, and coordinating PR agency partners Tangerine and Brazen

Manchester, United Kingdom

I was in charge of editorial content for several of the national news agency's key accounts. My role involved:Sourcing and writing articles on topics such as finance, energy, construction, telecommunications, aviation, travel, marketing and technology

Pass, Nctj Print Journalism

Activities and Societies: I completed placements at The Southport Visiter, The Liverpool Echo and The Times.I successfully passed all.

2:1, Ba (Hons) English Literature

Activities and Societies: I was sports editor of student newspaper Palatinate, theatre editor of online magazine Durham21 and presenter.