Richard Hooper Email & Phone Number

Pittsburgh, Pennsylvania, United States

Leader of all marketing/communications efforts at active non-profit organization focused on building vibrancy and engagement in Downtown Pittsburgh. Lead efforts on all social platforms, websites, weekly/monthly newsletters, and all community and business facing communications. Serve as primary organizational point of contact with media, responsible for writing/editing/scheduling press releases securing media coverage and supporting collaborative promotions with media partners… Show more Leader of all marketing/communications efforts at active non-profit organization focused on building vibrancy and engagement in Downtown Pittsburgh. Lead efforts on all social platforms, websites, weekly/monthly newsletters, and all community and business facing communications. Serve as primary organizational point of contact with media, responsible for writing/editing/scheduling press releases securing media coverage and supporting collaborative promotions with media partners. Evaluate metrics and realign strategy to drive social followings beyond 200K. Grew newsletter audience to 24K subscribers, website views to over 2 Million (in 2023). Tracked earned media success via Critical Mention.Creative director/strategist working with internal and external teams to craft exceptional deliverables on time and within budgets. Nationally recognized for design & communications every year. Coordinate complex campaigns to drive awareness and build engagement including: Picklesburgh, Highmark Light Up Night, Peoples Gas Holiday Market, World Square, Night & Farmers Markets and many others. Led ad campaign strategy and placement, print/digital design and development, radio/tv spot creation. Picklesburgh is now a regional powerhouse with 200K+ visitors in 2023. Over 2.2 Million people visited Downtown for the holidays in December.Coordinate agendas, scripting, presentations, speakers/ talent and dignitary appearances for Light Up Night, Picklesburgh, and all other major events. Drove campaigns for highly successful initiatives like; GiftCardGiveBack, Allegheny Overlook, PGH Opens, PittsburghEats, and EDGE Card. Rebranded Market and Mellon Square districts, and branded Golden Triangle Ambassador initiative.Led efforts to activate public art like ‘Downtown Renown’ and ‘People We Love’ exhibits – both of which remain active today.Direct PDP Membership efforts, and Constituent engagement to support small businesses. Show less

Pittsburgh, Pa

Director of internationally recognized and highly successful marketing communications firm. Responsibilities included; project management, marketing and communications, finance and administration, staffing, external vendor consultation and direction, PR, writing/editing, employee assignments, client engagement and presentation.Primary contributor in development and implementation of strategic plans for a broad range of vertical markets and leader in client… Show more Director of internationally recognized and highly successful marketing communications firm. Responsibilities included; project management, marketing and communications, finance and administration, staffing, external vendor consultation and direction, PR, writing/editing, employee assignments, client engagement and presentation.Primary contributor in development and implementation of strategic plans for a broad range of vertical markets and leader in client interactions/presentations, project and budget management, and in ensuring timely execution of exceptional solutions.Management and implementation expertise in delivery of brand attributes (identity, positioning, graphic standards), web development, digital marketing (SEO/social media/ PPC/email/online content), print collateral, trade shows and advertising, across international markets. Tracking KPI’s and analysis of process effectiveness and conversion (sales/growth/visibility). Quality assurance.Clients included: Highlands Hospital, Ohio Valley Hospital, Jameson Health System, Children's Hospital, UPMC, NAMI, AHME, St. Barnabas Health Care, Sewickley Academy, CMU, The Bush School (Seattle), The Charles Wright School (Seattle), Direct Energy, Fenner Dunlop, Stevens, Chemsteel, McCrossin, Carl Walker Construction, RB Vetco, Bloom Engineering, Max Environmental, Amber Products, Spa Elegance, Spencer Forrest (Los Angeles), and The Braff Group Show less

Greater Pittsburgh Area

Director of nationally recognized marketing communications and web development firm. Leading a small team in the implementation of uniformly branded and integrated marketing solutions across a diverse range of clientele, from start-ups to well established Fortune 500 companies. Exponential business growth year over year.Day-to-day management included new business development, proposal writing and editing, marketing, accounting, hiring/firing, external vendor consultation and direction… Show more Director of nationally recognized marketing communications and web development firm. Leading a small team in the implementation of uniformly branded and integrated marketing solutions across a diverse range of clientele, from start-ups to well established Fortune 500 companies. Exponential business growth year over year.Day-to-day management included new business development, proposal writing and editing, marketing, accounting, hiring/firing, external vendor consultation and direction, employee project assignment, evaluation, and collaboration.Highly collaborative engagements involved development of brand attributes, web, digital marketing, and print collateral.Clients Included: CMU, Sewickley Academy, Children's Hospital, Amber Products, Spa Elegance Show less

Greater Pittsburgh Area

Experience Design Manager and Design Principal for an international web implementationcompany focused on large scale ($1 Million+) initiatives. Leading a team of 16 specialists inbranding, web architecture, cognitive analysis, usability, GUI design, application development,editing/writing, interactive/animation, sound, and technical development/programming. Clients included: Heinz, Freemarkets, Mellon Bank, and Verisign.

Greater Pittsburgh Area

Clients included: PNC Bank, Pittsburgh Cultural Trust, Grane Healthcare, Amber Products

Clients included: U.S. Department of Energy, U.S. Department of Transportation, National Science Foundation

Boca Raton, Florida

Milton Keynes, United Kingdom

Ba (Hons), Information Graphics

Diploma In Art & Design, Art & Design

Advanced Level Certifications (A Levels), Advanced Art And English Literature