Richard Johnson

Richard Johnson Email and Phone Number

Academy Talent ID Coach @ Derby County Football Club
Sheffield, GB
Richard Johnson's Location
Greater Sheffield Area, United Kingdom
Richard Johnson's Contact Details

Richard Johnson personal email

n/a
About Richard Johnson

Marketing Communications | Sales | Product launches | Brand management | PR | Strategy | Interim & Contract Work | Co-Founder | Marketing Director | Board Level Experience at LTD levelCo-Founder of The Inspired Marketing Group, a subscription based marketing function helping ambitious scale-ups & Corporates. Previous board level client side marketer, now helping freelance marketers earn what they deserve. We’re now building the UK’s biggest outsourced marketing function.Previously assumed full director duties for four limited companies I was a registered director & active board member of.CIM qualified with experience of delivering marketing campaign activities across the B2B & B2C sectors. Head of and Director level experience across multiple industry sectors.Proven ability in utilising the full marketing mix with extensive experience of above & below the line activities as a client side marketer.Capable of delivering customer communications, both online and offline, for lead generation, customer experience/journey, rebrands and acquisitions & mergers. In addition to widespread day to day experience in design agency & print management.Outside of work I'm a FA Qualified Footballl Coach managing a local team on a voluntary basis.

Richard Johnson's Current Company Details
Derby County Football Club

Derby County Football Club

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Academy Talent ID Coach
Sheffield, GB
Website:
dcfc.co.uk
Employees:
23
Richard Johnson Work Experience Details
  • Derby County Football Club
    Academy Talent Id Coach
    Derby County Football Club
    Sheffield, Gb
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  • The Inspired Marketing Group
    Co-Founder
    The Inspired Marketing Group Nov 2020 - Present
    Virtually Anywhere
    We created The Inspired Marketing Group because it's what we wished we'd had as client side marketers What is it?It’s the future of marketing. An on demand marketing function.Providing a community of multi-disciplinary marketing experts into businesses exactly when and where they are needed. With no long-term commitment and through one procurement contract.IMG is a marketing function without walls. A dynamic group of client side marketing professionals that combine to deliver extraordinary results for ambitious scale-ups and corporates. We’re is not an agency. We're building the UK's biggest outsourced marketing function. Full of deep expertise, complete flexibility and cost effectiveness that can be dropped into your business today.
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  • Robin Hood Energy
    Marketing And Acquisitions Director
    Robin Hood Energy Apr 2019 - Nov 2020
    Nottingham, United Kingdom
    Responsible for Marketing, Acquisitions, Retentions and Partnerships within Robin Hood Energy. The role covered B2C and B2B.My role also enabled me to help shape, guide and advise on all areas of the business as a member of the senior management team at Robin Hood Energy.In addition, I was the lead spokesperson and focal point for all PR and media related matters, who spanned both the public and sector, as well as the political arena. As well as leading on all brand, marketing and internal comms activity for Robin Hood Energy, we also provided a sales and marketing consultancy service to the White Label partners we were the licenced energy supplier too, namely Angelic Energy, Beam Energy, CitizEN Energy, Ebico, Fosse Energy, Great North Energy, The Leccy, RAM Energy, Southend Energy, White Rose Energy and Your Energy Sussex.The business was sold to British Gas in 2020 and closed.
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  • Robin Hood Energy
    Head Of Marketing And Acquisitions
    Robin Hood Energy Oct 2018 - Apr 2019
    Nottingham, United Kingdom
    I held the overall responsibility for Marketing, Acquisition and Retention within Robin Hood Energy, to deliver growth in line with the business strategy.
 
With my team we managed the full sales process and marketing mix, proactively developing and delivering activity within the highly competitive energy industry. In addition, I was responsible for positively engaging with customers & stakeholders, leading on Internal Communications, helping customer service to deliver an exceptional customer experience and from a PR perspective ensuring the Robin Hood Energy brand & reputation was both protected and enhanced.

The role covered not only B2C and B2B sales and marketing, but also managing, implementing and overseeing 9 sub brands and franchises within the Robin Hood Energy framework.
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  • Arriva Group
    Marketing Director
    Arriva Group Nov 2015 - Oct 2018
    Sunderland & Wakefield
    Working within the Arriva Bus business, I was responsible for the full range of marketing activities and provide strategic leadership within the Operating Company to drive improvements in business performance, primarily revenue and patronage. In addition to being the lead for regional PR, my responsibilities also include Internal Communications for both regions.With my team, from a B2C perspective we executed a range of activities to increase the awareness of bus travel within Yorkshire and the North East to drive revenue, repeat travel & customer satisfaction, as well as focusing on new product enhancements and fleet refreshes. From a B2B perspective we targeted businesses, the Public Sector, universities & colleges within our region to encourage the adoption of Corporate Travel Schemes within their businesses & organisations.In addition to marketing I assumed full director duties for the four limited companies that I was a registered director & active board member of. These companies spanned 17 depots, 3 outstations and over 2,700 employees.
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  • Experian
    Marketing Manager - Credit Services
    Experian May 2013 - Nov 2015
    Nottingham, United Kingdom
    Led the marketing for Experian Business Information, managing a team of four Campaign Managers, a Digital Marketing Manager and a Digital Marketing Executive, who were responsible for the planning and delivery of all activities across the Business Information (BI) portfolio. The BI business operateed across number of individual business units, including the Core Commercial credit business, CorpFin, pH and Experian Business Express.The main aim of the role was to develop marketing plans in line with the various business units objectives, which drives lead generation to meet revenue targets, whilst understanding the competitive landscape which helps to inform propositions and campaign messaging. In addition, detailed analysis of the performance of all activities was undertaken to drive improvement and implement the necessary changes to plans to ensure that business and product objectives were constantly achieved.
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  • British Gas Business
    Head Of Base Marketing
    British Gas Business Sep 2012 - May 2013
    Leicester & Oxford, United Kingdom
    Led the development of customer marketing strategies which delivered acquisition, retention and customer satisfaction targets for three P&L’s. The role translated strategic initiative into commercial plans and through the line activity, whilst ensuring customers received timely and relevant communications via a contention management program.With a team of 15 working across the SME, Corporate and Energy Services bases, my teams spanned Customer Experience, Marketing Planning, Campaign Management, Customer Relationship Management and Channel Marketing.
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  • British Gas Business
    Marketing Delivery Manager
    British Gas Business Oct 2011 - Sep 2012
    Leicester & Oxford, United Kingdom
    Managed a team of six Campaign Managers and two Campaign Assistants, who provided marketing support and direction to our SME and Corporate businesses. With a multi million pound budget, I was responsible for managing the execution of both ATL and BTL activities to support acquisition and retention targets, as well as mandatory and assurance communications.The main aim of the role was to develop integrated marketing plans which culminated in high quality marketing strategies and solutions in order to meet specific business objectives, whilst managing the marketing budgets, staff resource and ensuring our compliance to marketing best practices and governance. In addition, the role required a high degree of senior stakeholder management across the various business units and sub brands, as well as external agency management and selection.
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  • E.On Uk
    Senior Marketing Campaign Manager
    E.On Uk Nov 2007 - Oct 2011
    Nottingham & Coventry, United Kingdom
    My main responsibility was to deliver end to end marketing activities in order to achieve business objectives. Managing an individual budget of circa £500k, I played an integral role in product development activities, the development of marketing plans, data analysis & segmentation for campaign preparation, contact planning, campaign briefings, campaign analysis and the management of multiple external suppliers and agencies.Working alongside the Customer Insight teams and utilising brand trackers and data monitor insights, I was responsible for the preservation and enhancement of the customer journey and NPS through communication.
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  • E.On Uk
    Marketing Campaign Manager
    E.On Uk Nov 2005 - Nov 2007
    Nottingham, Coventry & Ipswich, United Kingdom
    Managed multiple marketing campaigns from conception through to execution across various media. Including the design, management and execution of effective end to end marketing programmes, campaign activity, sales collateral and fulfilment, to support all customer touch points and journey.Managed multiple stakeholders and senior managers to help deliver products and services to market, often in time pressured but always results focussed conditions.An internal secondment working solely on E.ON’s sponsorship of The FA Cup and Football League enabled me to build up a working knowledge of another element of the marketing mix. During this time I delivered E.ON’s first consumer football proposition whilst supporting the delivery of the sponsorship strategy and integration of sponsorship assets within the business to maximise return on investment and positively impact brand targets.
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  • E.On Uk
    Project Co-Ordinator
    E.On Uk Jun 2004 - Nov 2005
    Nottingham, United Kingdom
    My responsibilities included coordinating customer facing business related projects. Projects ranged from creating new products to developing new IT systems and processes from which staff could sell to and service customers.The main responsibilities of this role were to gather requirements for all new propositions, analyse these individual requirements in terms of the whole project scope, produce detailed & high level documentation on the proposed change whilst safeguarding the interests of the customer service department in order to ensure that any change implemented into the company was as smooth & trouble free as possible.
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  • Ikano Bank
    Project Support
    Ikano Bank Aug 2002 - Jun 2004
    Nottingham, United Kingdom
    Held the main responsibility for ensuring the successful migration of customer data and the implementation of an alternative collections management IT system into the company with the day to day management of the Collections & Customer Service aspects of the project.The core responsibilities included developing project plans, coordinating workloads, gap analysis of systems processes, ascertaining the future system requirements, designing Oracle based workflows and operational procedures for differing customer segments, writing paragraph logic for fulfilment, testing plans, internal communication and the general upkeep of project documentation
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  • Ikano Bank
    Technical Advisor
    Ikano Bank Aug 2000 - Aug 2002
    Nottingham, United Kingdom
    Collections supervisor, responsible for the coordination of workloads and the collection of outstanding debt on the IKEA, Habitat, Selfridges, Oasis and Allders accounts.
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Richard Johnson Skills

Marketing Communications B2b Marketing Strategy Direct Marketing Integrated Marketing Management Campaign Management Marketing Lead Generation Stakeholder Management Multi Channel Marketing Advertising Customer Experience Customer Insight Segmentation B2b Marketing Team Management Customer Retention Market Analysis Customer Acquisition Digital Marketing Market Planning Business To Business Sponsorship Internal Communications Agency Management Brand Development Business Development People Management Press Releases Vehicle Livery Event Management People Development Budgeting Reporting And Analysis Paid Media Ppc Seo

Richard Johnson Education Details

Frequently Asked Questions about Richard Johnson

What company does Richard Johnson work for?

Richard Johnson works for Derby County Football Club

What is Richard Johnson's role at the current company?

Richard Johnson's current role is Academy Talent ID Coach.

What is Richard Johnson's email address?

Richard Johnson's email address is jo****@****a.co.uk

What schools did Richard Johnson attend?

Richard Johnson attended Nottingham Trent University, Buckinghamshire Chilterns University College.

What skills is Richard Johnson known for?

Richard Johnson has skills like Marketing Communications, B2b, Marketing Strategy, Direct Marketing, Integrated Marketing, Management, Campaign Management, Marketing, Lead Generation, Stakeholder Management, Multi Channel Marketing, Advertising.

Who are Richard Johnson's colleagues?

Richard Johnson's colleagues are Lyle Kirkham, Tichakunda Mandizvidza, Lee Glover, Alicia Tang, Milan Salisbury, Jordy Kapend, Emelia Wilson.

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