Richard Lassiter (Acc Emcc) Email & Phone Number

London, England, United Kingdom

London, United Kingdom

Coaching, leadership and mentoring (rlperformance.org)EMCC Global Individual Accreditation (EIA) and Professional Designation at Practitioner level, European Mentoring and Coaching CouncilACC accredited coach, International Coaching FederationExecutive coaching qualification from the prestigious Henley Business School Centre for CoachingQualified practitioner on PROPHET®, a psychometric tool for high-performing executive teamsExecutive Coach, Cambridge Judge Business SchoolExecutive Coach at Warwick Business School on their MBA and EMBA programsGuest lecturer at various business schools: Warwick Business School, IE Business School in Spain, Audencia Business School in FranceCreated a webinar series about how to build your own business that I turned into an online course on Teachable (“Building the Business of You”)Associate Executive Coach, University of Sussex Innovation CentreCoach at The Marketing AcademyCoach at the Prince's TrustWellbeing/Development Coach at the Fashion Retail Academy, 2019-2021Coaching senior private clients at some of the world's largest and successful companiesAccredited Mental Health First Aider

London Area, United Kingdom

London, United Kingdom

C-level experience at a digital marketing agency with clients including 3 Mobile, Checkatrade, Speedo, and Quizlet- Operationalise the company vision and assume day-to-day responsibility for all business areas- Analyse new business opportunities, prepare and present pitch decks in conjunction with CEO and founder- Direct line management of 8 staff- Introduce accountability, processes and structure across the board: KPI’s, personal development plans, staff bonus scheme, sales incentive scheme, pay benchmarking, etc

London, United Kingdom

Short-term consultancy at an ambitious, rapidly growing start-up to advise on growth marketing strategy;- Content, paid search, social strategy and planning- User research and segmentation, using the Lean Methodology approach- Branding and tone of voice, PR & comms- Product marketing UX best practice, plus referral strategy and setup

London, United Kingdom

(TU Go is an app that allows eligible Telefónica customers to communicate over Wi-Fi)- Grew user base from 50k to 1M+ in two years.- Built up a team of 7 based in UK, Spain, Argentina and Brazil including all hiring and line management responsibilities.- Own the marketing vision, execution and growth strategy - all branding, proposition development, positioning, CSI, PR responsibilities. Six figure digital media budget including SEO and numerous PPC campaigns.- Manage a £1M budget, coordinated the local Telefónica marketing budgets in each locale.- Launched TU Go in multiple new countries with lowest ever CPA and highest ever download/registration ratio for a Telefónica digital product.

London, United Kingdom

- Line management responsibility for two team members responsible for content and customer experience.- Launched TU Go in Argentina, Peru and Colombia, with a rapid growth strategy that resulted in the company’s fastest growing digital product. Significant reduction in customer churn generated internal momentum, which led to adoption of TU Go by other Telefónica countries.

Madrid And London

- Responsibility for TU Me, a global communications product available initially on iOS and Android.- Revamped the user community, increased in-app language support, designed all marketing materials and refined the brand tone of voice.Line management responsibility for marketing team intern. Manage daily workload, set quarterly objectives, and conduct annual appraisal.

Madrid

Created and executed ATL/BTL marketing plans for various PlayStation titles including Uncharted 3, Resistance 3, Ratchet & Clank: All 4 One, Medieval Moves, Twisted Metal, Starhawk, with a combined budget of more than £2m. Achieved more than 90% sell-through in 6 months. Managed partnership with Spanish football team, and leveraged deals with other sponsors of the team.

Madrid

Launched Pyro’s first Facebook game, InGenius.Created the marketing strategy for first 6 titles on Facebook, and prepared market analysis for game development strategy of future releases.

Madrid

Sports and Motor Racing Brand Manager, responsible for global Virtua Tennis brand strategy as well as the launch of titles Vancouver 2010 Winter Olympics and Virtua Tennis 2009, which achieved 90% sell-through in 6 months.Devised marketing campaign and launch strategy for Virtua Tennis 2009 in Spain. Achieved franchise’s highest ever sales.

London, United Kingdom

Sports and Motor Racing Brand Manager, responsible for global Virtua Tennis brand strategy as well as the launch of titles Vancouver 2010 Winter Olympics and Virtua Tennis 2009, which achieved 90% sell-through in 6 months.Devised marketing campaign and launch strategy for Virtua Tennis 2009 in Spain. Achieved franchise’s highest ever sales.

London, United Kingdom

Brand Manager for the Warner Brothers franchise of videogames, including Batman and Looney TunesImplemented brand marketing plans as global lead with budgets in excess of £2 million.

London, United Kingdom

Brand Guardian for the Everybody’s Golf series; marketing a brand with huge appeal in Japan but not Europe. Delivered a campaign that achieved highest ever sales in Europe.Brand Guardian for Smash Court Tennis; negotiated player promotional rights with 16 of the world’s top players (inc. Federer, Nadal, Sharapova) for pan-European marketing campaign.Devise and implement software product marketing plans with budgets in excess of £1 million. Responsible for appointment and management of above and below the line agencies.Regular feedback to territories on upcoming product releases. Confidently perform formal presentations of marketing campaigns internally and externally.

London, United Kingdom

Took on role of European Sponsorship Manager with primary responsibility for PlayStation’s sponsorship of the UEFA Champions League (UCL).Ran the PlayStation Schools’ Cup, a highly successful pan-European grassroots football tournament. Distributed free football kits to thousands of schools across Europe.Assisted with ATL advertising campaign with top agency TBWA/London.Huge event management exposure; managed all aspects of PlayStation’s UCL presence through 2005 and 2006 seasons including major events at the Istanbul and Paris finals.Assisted brand managers on projects relating to PS2, PSP and PS3.

London, England Metropolitan Area

Dealing with customer service issues and complaints for Sony PlayStation UK.

London, England, United Kingdom

Sydney, New South Wales, Australia

Customer Service Manager for Optus Internet, dealing with escalated customer complaints.

Professional Certificate In Executive Coaching, 65%

Master'S Degree, Managing The Digital Telco, 73%

Starting With Law, Law

Higher School Certificate (Equivalent Of A Levels)

School Certificate (Equivalent Of Gcse)