Richard Clarkson Email & Phone Number

London, England, United Kingdom

London, United Kingdom

Focus on transitioning Orange towards an agile and data agnostic insights team, using research, behavioural and social data, to better understand consumers. Proactively and reactively supporting the business with insights Recent successes include:Global brand refresh – insight led to fundamental changes that increased clarity and impact The Future of TV – determined priorities for TV developments across Orange’s European marketsOrange Bank – measured launch success;… Show more Focus on transitioning Orange towards an agile and data agnostic insights team, using research, behavioural and social data, to better understand consumers. Proactively and reactively supporting the business with insights Recent successes include:Global brand refresh – insight led to fundamental changes that increased clarity and impact The Future of TV – determined priorities for TV developments across Orange’s European marketsOrange Bank – measured launch success; prioritised marketing effort and in-life developments 5G opportunities – determined new opportunities for Orange in the 5G spaceYouth marketing – shaped Orange’s next generation of Youth Marketing for 2019Campaign evaluation – evaluated and prioritised 30 different TV advert executions over the past 18 months, after developing a new approach for OrangeOrange CSR performance and positioning – determined awareness and impact of Orange’s CSR initiative, then shaped our lead 2019 initiativeTariff revamp - led to increased adoption and reduced churn Show less

London, United Kingdom

Responsible for delivering actionable segmented consumer insights and business relevant recommendations across Europe. Defining and prioritising research projects to support stakeholders across the business in marketing, brand and product development.Recent responsibilities;Brand insights: Delivering insights to support the roll-out of Orange's new brand architecture across Europe, working with teams in brand and marketing. Innovation and co-creation: Supporting… Show more Responsible for delivering actionable segmented consumer insights and business relevant recommendations across Europe. Defining and prioritising research projects to support stakeholders across the business in marketing, brand and product development.Recent responsibilities;Brand insights: Delivering insights to support the roll-out of Orange's new brand architecture across Europe, working with teams in brand and marketing. Innovation and co-creation: Supporting projects at early stages of development and testing ideas/concepts. Retail and online shopping: Delivering clear insights about the role of retail and online stores, how they can work together in a multi-channel strategy and the digitalisation of our retail stores.Combining big data and market research: Enriching our customer understanding by combining insights from our customer database with market research and social media listeningCommunications effectiveness: Evaluating our customer communications combining database analysis with customer surveys to get a more holistic understanding and measurement on ROI.Media planning: Linking our segments to the TGI media database. Enabling Orange’s brand and media planning teams to run segmented advertising campaigns for our “Animals” offers.Developing customer promises: Developed global customer promises with our group marketing team. Then led project to develop local implementations in Slovakia, France, Romania and Poland with CMOs and country marketing teams. Segmentation: Development and deployed our new evolved segmentation across Europe. Gaining country CMO buy-in before working with local marketing, sales and brand teams to implement it across Europe. Show less

London, United Kingdom

Working closely with product marketing teams and senior management, I was responsible for delivering key insights on over 25 projects for Orange’s Technocenter.Management and prioritisation of a €2m NPD research budget and senior research executive.

London, United Kingdom

Responsible for managing over 30 international research projects, with specific responsibility for Orange’s B2B research budget and market sizing.

London, United Kingdom

Responsible for all business research and budget within Orange UK during 2002-2004. Including developing and evaluating advertising campaigns. Setting brand tracking and customer satisfaction KPIs for the UK Board with the business marketing team. Also responsible for consumer channel satisfaction and new media customer satisfaction research.Managing research execs to deliver the above.

London, United Kingdom

London, United Kingdom

London, United Kingdom

Huddersfield, United Kingdom

Scunthorpe