Develop strategy and manage series and correspondent outreach across multiple platforms for “CBS Sunday Morning,” “48 Hours,” CBS News primetime specials such as “39 Days,” and the short-run series. Developed and managed the launch for the series “NCIS: The Cases They Can’t Forget” and “Brooklyn DA.” I create and write content for multi-platform distribution. In each case, I handle the planning, outreach, follow-up and post outreach analysis. Also, monitor consumer and media reaction to those broadcasts on multiple platforms. In addition to those assignments, I work on a wide range of behind-the-scenes projects, including crafting new hire announcements; speechwriting; writing internal memos; writing and building executive presentations; helping with corporate messaging; mentoring colleagues; assisting in crisis management; and much more.

Develop and manage day to day strategic communications and outreach operations across multiple platforms for CBS News’ “CBS Sunday Morning,” “48 Hours” and primetime breaking news specials. Also developed and executed the communications plan for the short-run series “Brooklyn DA.” Develop, execute and advise on social media outreach for broadcasts and on-air talent. Inform editorial team on creating story content for various platforms and localized strategic communications. Analyze consumer and media reaction, estimate the reach of messages, and alter outreach efforts. Advise executive producers and on-air talent on editorial, promotional and public relations issues. Create, write and distribute public relations content for multi-platform distribution.

Developed the curriculum and teach Basic Journalism for the Digital Era to students online and in the classroom setting. Create lesson plans, present lectures, engage students in various journalism projects, and provide encouraging feedback. Expanded the course over time to adapt to changing consumer habits and newsgathering tactics. Developed, proposed and executed a New Media Journalism class that encourages students to use new digital tools to present stories for the current media landscape, using social media, photos, video and text. Provide students with the tools to explore various ways to tell stories for today’s multi-platform consumer.

Currently an active nationally registered EMT and member of the Board of Trustees of the Atlantic Highlands First Aid & Safety Squad. Create and execute the organization’s social media, public relations and community outreach program, which focuses on educating the community with essential information to help them reduce risks before and after disasters. The outreach program also provides timely information during natural disasters, such as Superstorm Sandy, Hurricane Irene and various winter storms. Develop and execute a variety of training programs for members. Served three consecutive terms as Chief, which included managing 25 members of the all-volunteer emergency services organization, as well as developing relationships with county and regional partners. Serve as the squad’s grant writer and have been responsible for securing nearly $200,000 in equipment for the organization.

Produced a daily, multi-page television section, a weekly television guide, and served as the paper’s lead reporter on all major television stories. Incorporated social media into reporting and sharing of stories. Managed a team of writers, a critic and an editor. Conceived and executed a variety of news and feature stories for publication online and in print. Created a widely read column on local television and served as a resource for television and radio stations needing an expert source on media topics.Additionally, covered motorsports for the paper, including NASCAR. Earned several Eastern Motorsports Press Association awards for NASCAR stories.