Rich P. Email & Phone Number

Palo Alto, California

San Francisco Bay Area

I led the talented and purpose-driven Marketing, Communications, Demand Generation, Customer Success and Creative teams at Upwork, leaving six months after its successful IPO. During my tenure, gross services volume increased from $25M to nearly $2B.

San Francisco Bay Area

I led the Category Management and International teams in the period immediately following the merger between Elance and Odesk.

I led Elance's global marketing efforts spanning brand development, customer acquisition, public relations, product marketing, and customer retention.I rebuilt the marketing team, repositioned the brand, overhauled our go-to-market strategy and launched a new service targeting mid-market companies, accelerating our revenue growth to 50% year-over-year.

As the first non-engineer to join the company I led all marketing, public relations, content marketing and business development efforts through the acquisition by Twitter.Key accomplishments included:- Grew signups from less than 1k to 20k per day- Increased MAU from 150k to 1.5M- Repositioned service from public sharing to controlled sharing with the.

As one of the company's first dozen employees, I launched our small business and enterprise product lines, led all brand marketing, demand generation, market research and public relations efforts. In Oct '08, I took over inside sales and delivered annual revenue growth of 55%

First non-engineer hired for five person, peer-to-peer backup start-up founded by Eric Hahn.Raised Series A funding and launched initial versions of service. Returned funds to investors and disbanded team due to lack of product-market fit.

Successfully led global acquisition and retention programs for 5 different Yahoo products including its mail and messenger businesses. Deployed for two years in the U.K. where I led the pan-European marketing team and launched the BT-Yahoo service which drove over 1 million new paying customers.Implemented new customer contact strategy on Yahoo! Mail.

Implemented marketing plans to drive customer acquisition, engagement and retention for Homestead's B2B subscription web hosting services.Developed customer segmentation model to drive company strategy and led all product research efforts.

Developed and implemented marketing plans to drive customer acquisition, engagement and retention for Sega's subscription online game network, HEAT.net. Created grassroots loyalty program that became top driver of awareness and new subscriptions.

Led marketing and category management efforts for Del Monte's canned fruit business. Launched five new products including one that became the #3 category seller within a year of introduction.

Defined product requirements and led the team responsible for the design, development and implementation of risk management software solutions.

Coded custom software and managed the team responsible for the design, development and implementation of a new revenue reporting system for a major phone company.

Mba

B.S., Business Administration

Activities and Societies: Varsity Rugby