Richard Pook Email and Phone Number

retired business English coaching and marketing consultant

Tätigkeiten im Bereich Marketing & Consulting, hier insbesondere der Unterricht in Geschäftsenglisch, anbieten. Habe ich bereits verschiedene Einzelpersonen, Gruppen und Firmen trainiert bzw. unterrichtet.Ich berücksichtige bei der Wahl des jeweiligen Sprachmoduls selbstverständlich bereits vorhandenes Sprachniveau. Die Module stimme ich flexibel mit meinen Kunden ab und beinhalten grundsätzlich Elemente der Kundenkommunikation: Angebote, Präsentationen, Meetings, Telefonie, Email… Show more Tätigkeiten im Bereich Marketing & Consulting, hier insbesondere der Unterricht in Geschäftsenglisch, anbieten. Habe ich bereits verschiedene Einzelpersonen, Gruppen und Firmen trainiert bzw. unterrichtet.Ich berücksichtige bei der Wahl des jeweiligen Sprachmoduls selbstverständlich bereits vorhandenes Sprachniveau. Die Module stimme ich flexibel mit meinen Kunden ab und beinhalten grundsätzlich Elemente der Kundenkommunikation: Angebote, Präsentationen, Meetings, Telefonie, Email, Briefe und Merkzettel. Show less

Managed a regional franchise operation offering bespoke training in management, sales, customer service & personal development. Employed, managed and trained two members of staff in customer acquisition techniques.• Researched, segmented and defined potential customer base. Chosen as recommended training centre by the Freising business community.

Appointed as Analog Marketing Communications Manager with budget of $2.3m. Responsibilities: create, adapt and deploy marcom programs, define strategies and tactics to raise the share of voice within EMEA.• Promoted and generated registrations for seminars, increasing attendance continuously over five year-period• Developed communications programmes with CRM team increasing sales leads for new customers. • Generated business leads through careful monitoring of company/contact… Show more Appointed as Analog Marketing Communications Manager with budget of $2.3m. Responsibilities: create, adapt and deploy marcom programs, define strategies and tactics to raise the share of voice within EMEA.• Promoted and generated registrations for seminars, increasing attendance continuously over five year-period• Developed communications programmes with CRM team increasing sales leads for new customers. • Generated business leads through careful monitoring of company/contact information. Introduced a new vertical direct mail programme, targeting specific customers generating a 7% response. Evaluated competitive activity. Introduced internal communications programmes to enhance product knowledge. • Created integrated campaigns increasing customer awareness and brand perception by 3%. Negotiated an average of six cover stories per year Show less

Responsible for a team of three marketing staff and ten inbound call centre operators. • Improved customer care program. Introduced new outbound call service to contact previous customers and generate new leads. Reviewed and responded to feedback. Introduced new bonus scheme linked to revenue results.

Appointed as Channel Marketing Manager CIS/Central & Eastern Europe. Promoted to Marketing Manager in Sept 1998 to manage and resource the regional marketing functions and develop business with partners and end users. Remotely supervised marcom team members based in Czechoslovakia, Poland and Hungary. Coordinated branding and messaging, enabling regional managers to implement strategic programmes locally. • Leveraged data to raise company profile. Improved web page to reflect company… Show more Appointed as Channel Marketing Manager CIS/Central & Eastern Europe. Promoted to Marketing Manager in Sept 1998 to manage and resource the regional marketing functions and develop business with partners and end users. Remotely supervised marcom team members based in Czechoslovakia, Poland and Hungary. Coordinated branding and messaging, enabling regional managers to implement strategic programmes locally. • Leveraged data to raise company profile. Improved web page to reflect company branding, and technologies. Introduced and managed the 3Com User Group for customers.• Merged 3Com and US Robotics databases, segmented customer data and increased effectiveness of direct mail. Identified and selected a PR agency network to cover the region. Co-ordinated activities and ensured compliance with company strategy. Supervised partner road shows and organised seminars for resellers. Attendance out-performed that of other similar events in Western Europe. Show less

Headhunted to join Intel as European OEM Marcom Manager for the Semiconductor Products Group based in Germany. In Jun 1995, promoted to Campaigns Manager with specific responsibility for the development of the Intel inside brand name for processors. Implemented television and print advertising campaigns B2B and B2C throughout Europe. • Ensured OEM sales managers were informed about advertising and promotions. Visited customers with sales team to understand issues, presented company strategy… Show more Headhunted to join Intel as European OEM Marcom Manager for the Semiconductor Products Group based in Germany. In Jun 1995, promoted to Campaigns Manager with specific responsibility for the development of the Intel inside brand name for processors. Implemented television and print advertising campaigns B2B and B2C throughout Europe. • Ensured OEM sales managers were informed about advertising and promotions. Visited customers with sales team to understand issues, presented company strategy and resolutions to previously raised issues. Undertook responsibility for networking and working with distributors and customers to promote brand awareness, ‘Intel inside’. Raised company profile by identifying exhibition in London for embedded technologies, personally organised stand and booth exhibits and presenters, received excellent feedback from customers and sales force. Show less

Initially employed as Advertising & Promotions Manager with responsibility for B2B and B2C advertising. Utilised agency to provide effective solutions, including marketing co-operative programmes for distribution channels in Europe. • Evaluated advertising, design and media agencies, identified suppliers and negotiated contracts. Liaised with agencies regarding creative concepts and selected preferred solutions. Controlled budget of up to £800K.• Promoted in 1989 to Marketing… Show more Initially employed as Advertising & Promotions Manager with responsibility for B2B and B2C advertising. Utilised agency to provide effective solutions, including marketing co-operative programmes for distribution channels in Europe. • Evaluated advertising, design and media agencies, identified suppliers and negotiated contracts. Liaised with agencies regarding creative concepts and selected preferred solutions. Controlled budget of up to £800K.• Promoted in 1989 to Marketing Communications Manager. Managed team of four with responsibility for advertising, events, exhibitions, media relations and print. Initiated channel incentive programs coordinating activity with sales managers to support revenue goals. • Increased brand awareness by providing customer-specific information. Initiated collation and evaluation of information gathered on potential and existing customer leads, generated from press articles and advertisements. Implemented regular follow-ups on sales leads. Show less

• Invited to manage NCR advertising account to develop European business and creative strategy

• Initially appointed as Account Executive with responsibility for point-of-sales and promotional work for TI Creda, Commercial Union, Sanderson UK, International Wallpapers & Fabrics. Promoted to manage Polaroid (Middle East), Memorex Magnetic Media, American Airlines and Lyons Tea (EMEA).

• Managed and developed a group of accounts, including Pilkington Glass and Falmer Jeans. Liaised with customers and suppliers, coordinated creative and production department, print, buying and media buying activities.

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Graphic design