At Conversant, the leading company in personalized Digital Marketing, I lead a team who are responsible for performing various Analyses across Conversant’s multiple business lines (e.g. CRM, Agency, and Cross Device Remarketing) and across multiple subject areas.  Manage a team of analysts as well as lead the Account Analytics Apprentice program. Manage resource ticketing process that allocates and prioritizes various analytic projects for the entire Account Analytics team.  Support our Product Management team in developing new products such as List Activation and Cross Device Remarketing. Also support development of new business verticals such as Travel/Leisure and Media & Entertainment.  Performed multiple analyses measuring the incremental effectiveness of ads, using Test/Control methods, on driving online and offline sales outcomes. Execute analyses and provide insight to support data-driven digital strategy for clients across various industries. Utilize PostgreSQL skills to mine large data sets and analyze client performance across various digital KPIs.  Create data visualizations in Tableau to showcase results and opportunities of campaigns to clients.

2021: President2020: President-Elect2019: VP of Luncheons, in charge of planning monthly Luncheon program. Responsibilities include: speaker procurement, managing event space relationship, setting up marketing and registration of events, and ensuring smooth execution of meetings.

The Analytics Leaders Network (ALN) enables professional development for an exclusive community of business and technology leaders responsible for delivering analytics and business intelligence solutions to corporate stakeholders, suppliers, partners and customers.

Lead a team who are responsible for the development and implementation of a wide range of analytic deliverables. Team’s responsibilities include support of business development efforts, design and development of analytic deliverables. My individual responsibilities include: developing strategic vision for future products and services, management and development of staff, as well as management of internal IT hardware/software resources.

Participated on team that introduced IRI’s services and processes to global CPG markets.

Information technology consultant focused on building analytic databases and tools for our customers. Gained experience in relational database design for analytical applications as well as reporting tool implementation (Business Objects).

Worked on team that supported IRI’s data processing algorithms. Tasks included research and development of new functionality, testing and implementation of new functions. Supported data process control group via development of on-demand analytic reporting. Considered subject matter expert for day to day questions/support of QC systems.