Behaviorally are the "Transaction Experts" - delivering in the moment where value is created: the purchase transaction. Blending AI, behavioural science and big data, Behaviorally helps clients diagnose and then define solutions to give competitive advantage. As a Global Managing Director, I manage the global relationships and growth of key clients.

Led the complete rebuild and reestablishment of the PRS IN VIVO organization in the US (and co-led, globally), following the company's split with Behaviorally (formerly PRS IN VIVO USA, Inc.).Developed the most admirable global office culture within the organization; being the first and only office awarded #GreatPlaceToWork accreditation (in 50+ years). Oversaw the US P&L. Starting with $0 revenue and 0 employees in the US market, recruited, managed and built an organization of ~ 30 staff in 30 months, driving growth of over 70% in 2023, alone. Globally, sat on the 4 Member Board of Directors (with oversight of 8 offices around the world), co-managing a variety of directives from cultural development to staff elevation development to marketing, etc. Drafted the global organization's Vision, Mission and Cultural Manifesto. Co-led the development of the new brand identity of PRS IN VIVO, following the split with Behaviorally. Co-wrote the new brand manifesto, brand videos, etc.Oversaw all marketing content development, writing or editing nearly every piece of content that was published. Oversaw LinkedIn development and 20x growth of followers, co-produced podcasts, edited all articles, white papers and books. Led all creative development for conferences and materials.Co-created (with @mikedillon) and presented "Our Phygital Future: Shopping Lessons From Asia" at TMRE.

Representative engagements include Chief Brand & Marketing Officer roles and include managing large teams and organizations, overseeing all marketing and operations, brand identity development, innovation consulting, custom research assignments, business development, etc. - serving El Camino Healthcare, Elit (Stoli) Vodka, Revuze (Nielsen-backed SaaS-based Artificial Intelligence); Dell (innovation and brand strategy) Novartis (global marketing planning and US Rx launch), Frito Lay (marketing planning Turkey), i2Telecom (Interim CMO), Cypress Care (Interim CMO), Premier Exhibitions (Interim CMO for leading global museum exhibition company), Bayless Cronin (Brand Planning for ESPN, Discovery, BMW Motorcycles), Brighthouse (Brand Planning for Delta Airlines (Global) and Pepperidge Farm), Rapp Collins (Brand Planning for Brinker Restaurants); Tim Canova For Congress (Chief of Staff);

Reimagined a single brick and mortar beloved NYC East Village vintage eyewear store into a wholesaler of its own brands whilst building an online DTC website. Now selling in over 600 stores nationwide the brand is the go-to for Hollywood and Broadway period pieces. Oversaw all brand development, all copywriting, website and e-commerce and all digital and event marketing.

Served as Chief of Staff and Comms Director for Tim Canova, Democrat, in a Primary race against Debbie Wasserman Schultz, the former head of the DNC. Despite given "no chance whatsoever" - especially since we were up against endorsements by Obama, Biden, Clinton, Pelosi, etc. - we actually won 43% of the vote.A multi-faceted role that encompassed being a CMO, CFO, Chief Strategy Officer, HR Director, etc., in an environment that can only be described as a start-up on steroids. Managed record-breaking $4mm Congressional campaign overseeing 5 offices, 50+ staffers and 10+ political consultants. Led research and integrated communications strategy (TV, Social, Digital, Print, Direct Mail, Email, PR, Grassroots, Events, etc.) and co-led Field Strategy. Despite being a no-name longshot, Canova won >43% of the vote.

Advise leading neuromarketing research by interpreting and converting raw neurological data into actionable marketing insights.

Led Brand, Marketing and Creative Strategy on behalf of the largest hospital system in the US (HCA Corporate and its Divisions) and the single largest US hospital (Florida Hospital).Doubled revenue and profits in one year, nearly doubling headcount. Representative engagements included brand re-positioning and marketing and creative strategy for 3 hospital divisions and 50+ individual hospitals (two hospital launches), 4 Service Lines (ER, OB, Women and Children).Led most presentations, developed new processes and procedures and trained entire staff on strategic planning and storytelling process.Left to run a political campaign for US Congress.

Co-led market research company’s largest and most profitable office, globally.Directly managed 18 person team and ≈$20mm P&L, overseeing JP Morgan Chase, Johnson & Johnson, GlaxoSmithKline, L’Oreal, LG Electronics, Castrol, etc.Mass layoff ended time at Millward Brown.

Brand Planning Leader for fully integrated, highly-awarded agency.

Led the US launch for the very first global neuromarketing company.Company failed, but pioneered the category.

Led all research, brand and creative strategy.