Richard Smith Email & Phone Number

Hessle

I am responsible for developing and delivering the company’s projects with digital marketing, communications, websites, PR and social media, which prior to my arrival consisted of just one client. Working alongside the managing director, I helped grow this department of the agency to a turnover of more than £250K and secured a number of high profile clients who include Kingspan, Heron Foods, Filco Markets, Mercure Hotels, voxeljet, TLJ Security, and Ebac, as well as smaller names, including North Point Shopping Centre, Biolink, Eagle Polish and the Daisy Appeal charity.

Hull, England, United Kingdom

As the Divisional Digital Marketing Manager, I am responsible for owning and driving Salesforce within the Kingspan Data & Flooring Technology division. From project management, design and execution, I manage end-to-end the full roll out ensuring maximum engagement by divisional users. On an ongoing basis, as the division's main admin, I am responsible for mentoring, coaching and inspiring team members to utilise Salesforce to deliver a higher company performance. In this role, I have to be an asker of questions, a solver of problems, and a challenger of the status quo. My role is to break technical requirements down into simple and straightforward actions for execution that’s followed through. As a member of the marketing team, I am comfortable working in an agile, fast-paced, and delivery-focused environment that values an entrepreneurial, solutions-orientated spirit.In addition, I act as the divisional Webmaster coordinating the website requirements, developing content, providing analytics, SEO and social media to enhance both the KAF and Tate brand awareness using Adobe Experience Manager (AEM). As the company's digital content expert, I support the development of the digital marketing strategy, always looking forward and optimising marketing efforts, particularly in terms of content.Key responsibilities:• Project managing Salesforce end to end across all teams and divisions that results in a successful integration and adoption initiative• Managing the website rollout project ensuring all country business requirements are catered for and aligned to our new compliance process while ensuring brand optimisation• Social media content management, Google Ads campaigns, keyword analysis and SEO management, writing and proof-reading creative copy and reporting back on performance• Providing analysis from digital tools and campaigns to support and drive insight-led marketing initiatives

Cloud2 specialise in providing successful SharePoint solutions for the NHS and the corporate sector. Our expertise is to combine pre-configuration, for super-fast build and deployment, with flexibility to make them adaptable to an organisation’s needs.Our innovative Hadron suite of products is designed to deliver a world class transformational intranet and is proven in major health organisations. Hadron Prime focuses on readiness, strategy and priorities, Hadron 8020 is the largely pre-configured intranet platform built in SharePoint and Hadron Embed focuses on user adoption and productivity.At the heart of Hadron 8020 is an Information Architecture that has been built specifically for sophisticated organisations like the NHS. This enables documents to be safely managed, stored, searched and retrieved, so up-to-date approved information is instantly available to all employees. It also enhances communication and collaboration at all levels.Duties included maintaining the Cloud2 brand and ensuring quality, consistency and topicality of all communications for an agile, dynamic SharePoint solutions provider in the healthcare and corporate sectors. Ultimately my role was about creating value for Cloud2 through image, solution and service positioning and promotion; the creation of awareness and desire in potential clients and seeking out new opportunities to meet the needs and wants of customers. In the time I was with the company, turnover and staff numbers doubled and they were successfully reaccredited with a Microsoft gold competency for Collaboration and Content.

York, United Kingdom

I was responsible for all marketing and lead generation activities pertaining to business-to-business customers throughout the UK for a leading eCommerce solutions and digital marketing firm. In my three years with the company I contributed in the growth of the business from £500K turnover with 12 employees, to a company now with 25 staff and turnover in excess of £1mil.Understanding an organisation, their goals and the personalities within an organisation is key to delivering timely, relevant messages around services and solutions that will add a real benefit. I specialised in educating customers and providing them with the knowledge they need to understand the market, what PureNet could deliver for them and how each proposition will help them achieve their specific objectives.In a varied job role which involved me being split across two parts of PureNet's operation, PureNet Solutions (eCommerce) and PureNet Digital (Digital Marketing). For both sides of the business I planned and executed marketing campaigns, optimised and managed the company's websites, managed Twitter, Facebook and LinkedIn, tracked budgets, planned and organised events and exhibitions and wrote and produced the company's newsletters and marketing collateral to prospects and clients.Alongside traditional marketing campaigns I have set up and managed campaigns on the two main paid search systems - Google AdWords and Microsoft adCenter and have experience working with Facebook and LinkedIn advertising. All responsibilities required detailed planning, managing a variety of different projects at the same time, being able to work within budgets, good communication skills with clients and the ability to prioritise key tasks.I have additionally been responsible for the management of a number of client accounts, overseeing project delivery and digital marketing, requiring regular communication directly with the client.

Effectively and innovatively promoted and marketed the Chamber, its events, its members and services to staff, key stakeholders and related organisations. I was responsible for all marketing and communications activities including the production of all material for weekly eNewsletters, monthly new members' launch emails and printed magazine as well as the development of new social media streams. I was responsible for the design and production of Chamber informational literature, paying particular attention to detail and liaising with partner institutions and existing suppliers. My role involved the planning and implementation of direct marketing activities to agreed timescales, including mailouts and e-shots. I wrote regular ‘Chamber Comment' articles for The York Press, Yorkshire Post and TheBusinessDesk on behalf of senior management. I additionally produced press releases and Chamber comment articles on a variety of topics using a number of media outlets, ensuring content was suitable for a broad audience and for maximum exposure in local media. Additionally, I contributed to the development of the Chamber's two websites and updated content regularly.

In this high pressure role, I was responsible for the administration and support of staff in the deliverance of the National Quality Assurance accommodation assessment schemes. I provided support to project groups to ensure continual service to customers was maintained both internally and externally. I provided support, information and advice to customers and colleagues to meet their requests and increase the profile and services of the assessment schemes. I administered the Board's contract with the Isle of Man, together with liaison visits twice a year. I was responsible for the promotion of the schemes to the Board's customers to maximise participation levels. Additionally, I represented the Board at meetings and events to ensure a professional corporate image and helped generate sustainable business for the Northern region's tourism businesses.

Ba (Hons), Communications And English

Dissertation: Tried, Crashed and Burned: David Cronenberg's Controversial Career. An in-depth study into the visceral horror movies.

Gce A-Level

English, Sociology, French and General Studies.

Gcse

including Maths, English and Sciences.