Richard Sullivan, Mba Email & Phone Number

- Leading the development of market-creating innovations from idea conception to deployment in the market with a focus on impact transparency, frictionless experiences, and platform/ecosystem creation- Sourcing, negotiating and nurturing strong relationships with partners to test concepts and bring minimum viable products (MVPs) to the market- Creating and.

Mississauga, Ontario, Canada

Mississauga, Ontario, Canada

Markham, Ontario

• Remedy Holding Inc is a very lean organization and the Director of Marketing was a hands-on position with one graphic artist direct report and $4.0M budget. Accountable for ensuring that all brands were competitively.
• Rebranded the business with new value propositions to be more competitive and drive higher sales.
• Realigned customer interfaces and developed innovative marketing resulting in 20% higher sales.
• Launched digital marketing and social media to improve brand awareness achieving 40% growth of key metrics.
• Developed national marketing plans for retail stores to reverse sales declines resulting in top line growth of 15%.
• Created marketing programs using staff within customer homes resulting in a revenue growth trend of 22%.

Mississauga, Ontario

• Reporting to the CEO and accountable for the marketing and public relations of the Retirement Living and Long-Term Care Homes, including strategic plans, brand management, budgeting, social media, events, research.
• Introduced customized care plans by analyzing purchase behaviours that resulted in the growth of incremental revenue by 25%.
• Launched innovative lead generation channels by analyzing customer purchase cycles which reversed the declining occupancy and realized a 15% growth.
• Developed a marketing program to differentiate the sales purchase experience leading to 15% higher move-ins.
• Increased community awareness through targeted public relations campaigns and new service packages resulting in front page media coverage and increased tour interest by over 25%.

Scarborough

Provided consultation on marketing advice and strategy. Responsible for brand, product and sales.

Toronto, Ontario, Canada

• Department Management position for the marketing operations for North America’s most profitable Casino with revenue over $1 billion dollars. Accountable for a budget of $28 million, 13 managers and 125 staff..
• Recognized for excellence in marketing and receiving 7 out of 12 provincial awards.
• Created advertising mediums that tripled awareness with a 300% higher promotional participation.
• Invented promotions to drive customer traffic resulting in significant incremental revenue and ROI’s over 700%.
• Strengthened loyalty programs through effective customer strategies resulting in 40% higher retention and 25% greater customer acquisition rates.
• Created promotions to increase business during non-peak hours that grew incremental revenue by 500%.SENIOR MANAGER OF MARKETING AND PROMOTIONSREGIONAL MARKETING MANAGER

Toronto, Ontario, Canada

Responsible for all local branch marketing and promotions. Branch openings, ABMs, merchandising. research and telesales call center

Mississauga, Ontario, Canada

• Responsible for profit and loss of a product business line of over $500 million in annual sales
• Highest Market Share gain in a product launch in GE's history
• Reversed market price erosion through product positioning.
• Doubled market share through innovative product management.
• Pioneered JIT and Agile to GE

Education record

Digital Business Strategy

Master Of Business Administration (M.B.A.), Marketing And Business Management

B.Com., Marketing

F.B.A., Fellows In Business Administration

Advanced Management

Project Management Course

Yellow Belt Certified, Six Sigma Methodology

Certificate In Human Resources

Dec, Computer Science, Engineering