Rich Atkinson-Toal

Rich Atkinson-Toal Email and Phone Number

VP, Global Brand and Experience Studio @ American Express Global Business Travel
United Kingdom
Rich Atkinson-Toal's Location
United Kingdom, United Kingdom
Rich Atkinson-Toal's Contact Details

Rich Atkinson-Toal personal email

About Rich Atkinson-Toal

Rich is a growth-oriented, passionate and ambitious leader who believes culture and purpose are key components for brand and business success. His marketing and communications leadership experience extends across B2C & B2B brands in the travel, payments, banking and non-for-profit sectors. Rich thrives inside a fast-paced global brand, spearheading memorable communications, evolving reputation, delivering digital transformation, supporting M&A and motivating large teams to do the best work of their career. Rich is an advocate for young talent and works closely with various organisations to support growth of the marketing industry. Over the last 17 years, Rich has worked across all marketing and management disciplines including media, creative, marketing technology, production, communications, planning and activation. Rich is a trusted partner to the c-suite and brings a combination of commercial, marketing and customer-first decision making to his role as VP, Global Brand & Marketing at American Express Global Business Travel. Rich is Deputy Chair and Non Executive Director for the data & marketing trade body, the DMA UK. He is also a Non Executive Director for Surrogacy UK.

Rich Atkinson-Toal's Current Company Details
American Express Global Business Travel

American Express Global Business Travel

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VP, Global Brand and Experience Studio
United Kingdom
Website:
amexglobalbusinesstravel.com
Employees:
18644
Rich Atkinson-Toal Work Experience Details
  • American Express Global Business Travel
    Vp, Global Brand And Experience Studio
    American Express Global Business Travel
    United Kingdom
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  • American Express Global Business Travel
    Vp, Global Brand & Marketing
    American Express Global Business Travel May 2023 - Present
    New York, Ny, Us
    American Express Global Business Travel (Amex GBT) is the world’s leading software and service company for business travel and expense. Amex GBT operates in 140 countries providing travel, expense, meetings & events services to a large proportion of the S&P 500 and beyond. The global footprint is represented by 20,000 employees. Global senior leader of group-wide international marketing & communications function, delivering substantial brand & commercial growth. Accountable for orchestrating and shaping marketing, strategy, communications & brand evolution. Support successful integration of new businesses as part of global M&A strategy. Leadership of 50+ colleagues, global agency partnerships and large marketing budget. Member of global senior leadership team.
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  • Dma (Data & Marketing Association) Uk
    Non Executive Director / Deputy Chair
    Dma (Data & Marketing Association) Uk Jul 2024 - Present
    London, Gb
    The Data & Marketing Association (DMA) is the UK trade body for the marketing and data industry. The DMA is responsible for driving innovative use of data that delivers business growth. They support over 27,000 UK professionals and their organisations with a mix of technology, diverse talent, creativity, research, and insight expertise.As Deputy Chair and Non Executive Director, I sit on the DMA Group Board in an advisory capacity. I support the DMA Chair to lead the Board, overseeing significant transformation, governance and financial control. I work closely with the DMA CEO, helping to identify growth opportunities, supporting the DMA leadership team to deliver successfully for all members, partners and beyond. In addition to my Non Executive Director role, I also sit on the Awards Committee.
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  • Surrogacyuk
    Non Executive Director
    Surrogacyuk Jul 2024 - Present
    United Kingdom, Gb
    SurrogacyUK is a not-for-profit organisation that was created in 2002 to support altruistic surrogacy as a valued, accessible and inclusive pathway to parenthood. The organisation plays an active role in supporting ethical UK surrogacy including engagement with statutory bodies, such as the HFEA. In addition, SurrogacyUK works directly with the UK Government providing guidance on surrogacy legislation.In this Non Executive Director role I advise the Executive and Management teams on all elements of the organisation including financial oversight, member experience and current or future external engagement.
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  • Barclaycard
    Director, Brand & Marketing
    Barclaycard Sep 2020 - May 2023
    London, Gb
    Barclaycard is the UK’s leading payments company with over 10m customers and providing payment acceptance services for most UK businesses. Barclaycard process over 65% of all UK card payments and have unrivalled access to the UK spend profile. Senior leadership role covering all marketing & brand for the payments (issuing & acquiring) division of Barclaycard (part of the Barclays Group). Various team sizes including 60+ people and £20m+ budget.
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  • Barclaycard
    Managing Director, Marketing
    Barclaycard Mar 2022 - Nov 2022
    London, Gb
    Fixed Term promotion to Managing Director (CMO) in addition to existing Director, Brand & Marketing role. Executive leadership of entire Marketing function.
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  • North East Ladies Day
    Non Executive Director / Trustee
    North East Ladies Day Nov 2016 - Oct 2022
    Non Executive Director (NED) and Charity Trustee - generating over £300k of local charitable funding for smaller charities and community organisations across the North East of England.
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  • Barclays
    Vp, Global Marketing
    Barclays Nov 2014 - Sep 2020
    London, Gb
    Barclays is one of the UK’s largest banks offering retail, business, investment, and wealth banking services to over 24m customers. Barclays also has international operations in over 50 countries. 6 years at Barclays in international marketing leadership roles. Responsibility spanned marketing across all digital, traditional & media channels. Global creative studio leadership alongside ownership of brand, advertising, strategy & commercial marketing.
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  • Barclaycard
    Assistant Vp, Social Media
    Barclaycard Jul 2007 - Nov 2014
    London, Gb
    Barclaycard is the UK’s leading payments company with over 10m customers and providing payment acceptance services for most UK businesses. Barclaycard process over 65% of all UK card payments and have unrivalled access to the UK spend profile. 7 years at Barclaycard covering various relationship management, customer experience & marketing roles, concluding with Assistant VP, Social Media.
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Rich Atkinson-Toal Skills

Social Media Digital Marketing Stakeholder Management Management Customer Experience Social Media Marketing Strategy Crm Customer Service Public Relations Relationship Management Marketing Marketing Strategy Leadership B2b Direct Marketing Financial Services Team Leadership Analytics Advertising Project Management Digital Strategy Information Technology Crisis Management Strategic Planning Online Advertising Credit Cards Project Work Training Team Management Customer Relationship Management Media Relations Paid Media Team Building Digital Media Business To Business Business Analysis Ppc Change Management Banking Marketing Communications E Commerce Business Development Business Strategy Seo Integrated Marketing Brand Development Brand Management International Marketing

Frequently Asked Questions about Rich Atkinson-Toal

What company does Rich Atkinson-Toal work for?

Rich Atkinson-Toal works for American Express Global Business Travel

What is Rich Atkinson-Toal's role at the current company?

Rich Atkinson-Toal's current role is VP, Global Brand and Experience Studio.

What is Rich Atkinson-Toal's email address?

Rich Atkinson-Toal's email address is di****@****t.co.uk

What is Rich Atkinson-Toal's direct phone number?

Rich Atkinson-Toal's direct phone number is +4480015*****

What are some of Rich Atkinson-Toal's interests?

Rich Atkinson-Toal has interest in Cooking, Technology, Social Media, Travelling, New Technologies, Fitness, Professional Speaking, Digital, Apple, Film.

What skills is Rich Atkinson-Toal known for?

Rich Atkinson-Toal has skills like Social Media, Digital Marketing, Stakeholder Management, Management, Customer Experience, Social Media Marketing, Strategy, Crm, Customer Service, Public Relations, Relationship Management, Marketing.

Who are Rich Atkinson-Toal's colleagues?

Rich Atkinson-Toal's colleagues are Adam Taylor, Soni Ribeiro, Mahua Sen, Manisshaa Kapoor, Irving Rodriguez, Himanshu Pant, Stacie Patterson.

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