Managed the company's WordPress website, ensuring it was up-to-date with relevant content and optimized for SEOMonitored and analyzed website traffic growth, user behaviour, and conversion rates using Google Analytics, and other 3rd party platforms (SEMrush, Ahrefs, Similarweb)Conducted market research to identify trends, opportunities, and competitor analysisDeveloped and implemented effective marketing strategies to drive brand awareness and generate leads via social… Show more Managed the company's WordPress website, ensuring it was up-to-date with relevant content and optimized for SEOMonitored and analyzed website traffic growth, user behaviour, and conversion rates using Google Analytics, and other 3rd party platforms (SEMrush, Ahrefs, Similarweb)Conducted market research to identify trends, opportunities, and competitor analysisDeveloped and implemented effective marketing strategies to drive brand awareness and generate leads via social media platforms (LinkedIn, Google Ads & Facebook)Managed email marketing campaigns (HubSpot & Mailchimp), including creating and optimizing email templates, segmenting lists, and analyzing campaign performance, ensuring a steady increase in open and click ratesUtilize HTML5 and CSS to design and code responsive email templatesOversee the company's social media presence and develop strategies to increase engagement and followersCreated and managed marketing budgets, allocating resources effectively to achieve desired outcomesOrchestrated and led the marketing as well as public relations (PR) campaigns to establish a new brand positioning for the successful spin-off of PeopleStrong’s Recruitment Processing Outsourcing (RPO) business segmentPlanned and executed pre-event promotional activities (social media, etc). Ensured sourcing and negotiating quotes with vendors and suppliers, monitored timeframes and budget, and handled event-related invoices and payments Collaborated with cross-functional teams to create engaging content for various marketing channels Show less

Interpreted data for determining the performance & projecting probability of companies & ensuring that the information is presented clearly, timely & consistentlyAutomated weekly, monthly, and quarterly performance reports (added new Key Performance Indicators) resulting in time savingsIdentified key business issues behind the sales achievement numbers and provided clear, concise & timely analysis/recommendationsIdentified and interpreted trends/patterns in complex data… Show more Interpreted data for determining the performance & projecting probability of companies & ensuring that the information is presented clearly, timely & consistentlyAutomated weekly, monthly, and quarterly performance reports (added new Key Performance Indicators) resulting in time savingsIdentified key business issues behind the sales achievement numbers and provided clear, concise & timely analysis/recommendationsIdentified and interpreted trends/patterns in complex data set to increase sales productivity Applied analytical skills for collecting, organizing, and reviewing information & data in every aspect (detail & accuracy)Assessed & implemented external services & tools to support data validation and cleansingGenerated & tracked key performance indicatorsAudited the data quality before presenting it to the senior managementDeveloped reports for internal & external audiences using Business Analytics Reporting Tool Power BI, Microsoft Excel Show less

Optimized traffic funnels using analyticsResearched and implemented content recommendations for organic SEO successAnalysed ongoing keyword research including the discovery and expansion of keyword opportunities.Recommended changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.Created paid campaigns for inbound B2B lead generation & brand awareness on Google & LinkedIn PlatformImplemented a… Show more Optimized traffic funnels using analyticsResearched and implemented content recommendations for organic SEO successAnalysed ongoing keyword research including the discovery and expansion of keyword opportunities.Recommended changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.Created paid campaigns for inbound B2B lead generation & brand awareness on Google & LinkedIn PlatformImplemented a framework of metrics, reporting and control of online marketing activityCreated professional interactive remote training modules including "Mind Tickle" and "WizIQ" and trained 568 employeesImproved sales team productivity by 32% by automating the prospect client calling processOverhauled the internal lead generation process and boosted prospect sales meeting countResponsible for both recurring reporting and ad-hoc to produce valuable insights to enable management to make strategic, revenue-driving decisions Show less