Rich Bartozek Email & Phone Number

Las Vegas, Nevada, United States

Las Vegas, Nevada, United States

• Execute email and direct mail campaigns through the use of industry leading technologies
• Develop reporting to monitor program results and recommend enhancements where appropriate
• Coordinate timelines across team functions to ensure that key delivery dates are met
• Adhere to strict departmental guidelines while completing marketing initiatives
• Write decks outlining audience selection and coding to be used for back-end analysis

Pasadena, CA

• Wrote processing guidelines instructing lettershops how to program data files into marketing materials
• Performed quality control procedures ensuring lettershops are adhering to specifications
• Reconciled count discrepancies between preprocessing vendors and lettershops
• Worked with internal teams to ensure that all desired components are successfully captured within the marketing communication
• Maintained files of completed initiatives in order to troubleshoot any unforeseen issues

Pasadena, CA

• Collaborated across internal departments—from Operations and Data Technicians to Client Service—to ensure that all campaigns are executed according to clients’ specifications
• Executed an average of 12 campaigns per month, each consisting of between 2-21 clients with unique selection and segmentation strategies - ultimately saving the agency $200K annually in processor costs
• Implemented a new set of Quality Control processes for campaign management to ensure accurate base audience selection and exact segmentation
• Overhauled the validation process by streamlining and standardizing it, expediting speed to market
• Worked with clients to successfully obtain their sign-offs to join the data warehouse
• Successfully collaborated with the IT team to identify and troubleshoot production system issues

Greater Chicago Area

• Managed revenue between $3M-$4M across the Altria and Kellogg’s accounts
• Negotiated a 25% price reduction in distribution costs with email vendor
• Researched and implemented streamlining initiatives that reduced project turnaround time by 20%
• Managed and reconciled monthly vendor billing between $30K to $40K with actual service provided
• Collaborated with team leaders across each functional area to develop new service offerings
• Constructed performance metrics used in annual fee negotiations

Greater Chicago Area

• Created dashboard reporting to measure the success of client’s experiential programs
• Prepared and delivered issue oriented quarterly reviews
• Partnered with client counterparts to create annual direct marketing plan
• Researched and selected vendors for name purchase initiatives

Greater Chicago Area

Provided expert analysis of restaurant and foodservice data for a broad base of manufacturer clients (Heinz, Keebler, Pillsbury, Simplot, Tropicana) based on detailed knowledge of all products and services within the foodservice group.

Greater Chicago Area

Analyzed household panel data and made recommendations to clients based on findings. Advised marketing and sales staff on the appropriate uses of custom weighted panel data.

Bs, Marketing

Activities and Societies: American Marketing Association

Education record