Rich Feitler is an accomplished marketing executive, who led TPN for the last 28 years, transforming the company from a regional agency to a global leader in Commerce Marketing with over $100 million in revenue. In his time at the company, Rich has served as Managing Director, President & COO and Chairman. Rich and his two partners had a smooth and successful exit and handed the reigns to an exceptional new leadership team.Rich is a builder and innovator. Under his stewardship, TPN achieved consistent and robust growth. He reimagined the agency's focus from Consumer Promotion to leading-edge Shopper Marketing and then to Commerce Marketing, establishing TPN as a frontrunner in Omnichannel Marketing. Rich's innovative digital initiatives included e-commerce and retail media solutions for a blue-chip client base. Rich has cultivated TPN’s impressive client list, including PepsiCo, Clorox, Hershey, Walmart, Bank of America, AT&T and Grupo Bimbo, playing a key role in building clients’ businesses and brands. This resulted in achieving a 90% referral rate and an average 17-year client retention. His leadership around TPN SOUL, a value and operating system based on five pillars (curiosity, empathy, collaboration, respect, and drive) fueled competitive advantage and employee/client loyalty and trust. His leadership also introduced DEI initiatives helping TPN rank consistently among the top DEI talent bases across the Omnicom portfolio.