Responsible for growth including seo, pro signups and analytics.

Plan and execute on customers e-commerce and growth strategies ranging from development, design, email marketing, seo, ppc and customer service. Specializing in SEO.

- Full P&L Responsibility for CampingWorld.com an Internet Retailer Top 250 Ecommerce Business.- Responsible for all internet marketing channels: Email, SEO, PPC, Affiliate, and Mobile.- Developed strategy and creation of Camping World’s Mobile App, Mobile Site & iBeacon implementation at all CW brick & mortar locations.- Responsible for all RV Sales online lead gen, digital marketing and web development.- Responsible for all web development.- P&L management, budgeting and monthly reporting- Ensure effective day to day operations of all Website, email, mobile and other E-commerce platforms- Collaborate with Merchandising, Catalog, Retail, Logistics, Finance & Accounting, other internal cross-functional teams and business lines to maximize product sales and margin, including promotional program development, and to manage overall business line operations- Lead customer acquisition, retention and loyalty efforts- Collaborate with RV Sales team on lead generation efforts- Work with corporate IT teams to manage infrastructure, to ensure smooth ongoing operations and to implement new/upgraded systems and services- Lead business development/new services acquisition efforts, leading contract negotiations, working with corporate counsel and other internal teams, manage third party relationships- Continually train, empower and grow the responsibilities of the E-commerce Team- Ensure proper fiscal processes and procedures are in place and followed, including PCI compliance oversight- Stay abreast of trends, new technology/services and competitors. Recommend and implement new systems, services and methods to grow the business on an ongoing basis- Lead efforts to better serve customers across all sales channels and to create an optimum customer experience across all sales channels- Experience/fluency in use of systems/services/platforms including analytics, dynamic pricing software, CRM, onsite search and mobile marketing platforms

Oversaw all search & email marketing channels. Increased organic search revenue $2m, increased ROAS 230% for paid search, increased email database 250k contacts and increased email revenue 85% during my tenure.

Managed all digital properties. Created $2m e-commerce channel selling excess & obsolete parts through our own website & eBay.