Richie Gaiser Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina, United States

- Manage, guide, and train team of digital marketers in the planning, development, and implementation of overall digital marketing strategy for clients.- Serves as the paid media performance lead on key accounts in a client-facing role. - Develop strategies to increase conversions and leads in both domestic and international markets using a combination of channels, including search, display, and programmatic.- Leads strategy development for paid media programs through keyword research, ad creation, recommendations for best practices, and campaign optimizations.- Collaborates with the creative team, account manager, and other departments on asset creation, providing suggestions and reviewing for alignment with client goals. - Continuously optimizes client ads for budget and current best practices across platforms (LinkedIn, Facebook, Google, Microsoft, TikTok) to increase conversions and achieve KPIs.- Lead the digital team in SCRUM meetings.- Reports and analyzes campaign results providing insights and implementing recommendations. - Manages, mentors, and trains digital coordinators and interns. - Manages paid media campaigns and accounts, including ads & keywords upload, obtaining permissions, and configuring Google Tag Manager tags/triggers as needed.- Create SEO Strategies for clients, including keyword research, site audits, and backlinking strategies.- Implement SEO best practices, including optimized on-site content, meta updates, innerlinking, website health, and more.inner linking - Utilizes Google Analytics 4, Universal Analytics, and Google Data Studio for performance monitoring and reporting.

Charlotte, North Carolina Area

Independent musician in Charlotte, North Carolina.• Used social media and hootsuite to increase fan base over 80% and generate thousands of song plays/downloads in countries worldwide.• Experience with XHTML and CSS to create websites• Usage of GIMP and Canva to create promotional materials. • The recording, engineering, and producing of clients and myself.• Leading group meetings, organizing shows, and cultivating relationships with local venues.

Charlotte, Nc

Responsibilities and ResultsAccount Management- Manage portfolio of 20+ digital marketing clients with a ARR of $650,000.+- Retention rate of over 95%Project Management:- Manage teams of vendors for content creation and implementation. - Lead the team in daily scrums and weekly ceremonies as well as solving team impediments.Profit Growth Proficiency- Grew existing client ARR in Q3 of 2021 by $24,588SEO Proficiency- All clients reaching top 3 spots on Google SERP and Map Pack for their industry and location.- Results of SEO campaigns:Keyword increasesTop 3 positions increase of 179%Total Keyword increase of 489%Traffic increase of over 112%, Organic traffic increase of over 150%Conversion increases over 70%GMB Optimization:100% growth in profile views, YoY phone call increase of 184%75% increase in Direction RequestsOther Proficiencies:Regularly meet with clients to discuss strategy and review analytics.Create reports in SEMRush and Google Analytics and present them to clients.SEO Consultant for new website launches.Conduct interviews for prospective new employees.Assist other departments with SEO and Digital Marketing questions.Team leader ensuring that impediments are solved.Conduct research and create SEO strategies using SEM Rush, SEO Quake, Google Search Console, Google Analytics, and Google Keyword Planner.Monitor, maintain and update Google Ads for 27 clients.Monitor, maintain, and update Facebook Ads for 10 clients.Created podcast theme for MicroD’s podcast “Our Sku’d View” and consulted on audio fidelity and recording process.

Board Member of a non-profit organization that trains kennel dogs to become psychiatric care animals.• Analyze and direct social media efforts across platforms.• Responsible for enhancing brand presence on traditional media and non-profit websites, leading to a response rate increase of 20% on social media. • Train and coordinate with other board members to ensure optimal social media posts.

Charlotte, North Carolina Area

Assist with responsibilities for all aspects of back-of-house management including: marketing, sales, inventory and resource acquisition, and employee supervision/mentoring.• Utilize direct marketing, social media marketing, and sales to facilitate Common Market’s most profitable season to date, securing revenues over $10,000 dollars weekly.• Appeared on Kiss 95.1’s Instagram, Thrillist, Wilsons’ World, and other social media for brand promotion.• Manage a team of 8 back-of-house employees.

Charlotte

Underwriting and credit analysis for both real estate and non-real estate secured loans for mass-market and high net worth clients, including income analysis, risk management, collateral review, fraud detection and prevention, policy exceptions, and federal, state, and local compliance. • Heavy usage of proprietary software and Microsoft Excel to track customer requests, productivity, and statistics of past, current, and future applications.• Coordinate efforts between 4+ team members per application to ensure timely completion of requests. •Evaluated complex credit requests from start to finish, including credit needs, business and personal financial information, determining cash flows available to debt service, and maintaining excellent internal and external client loyalty and satisfaction.• Reviewed policy violations and exception, FACTA compliance, anti-money laundering activities for both myself and junior underwriters.• Conducted regular risk assessments and quality assurance audits of junior underwriters. • Effectively managed a pipeline of 60-70 active credit requests while providing daily and monthly performance reporting for both myself and my peers.

Fort Mill, South Carolina

Sell Red Ventures products and services utilizing PPC advertising and SEO, maintain customer contact database, cross sell additional Red Ventures services, train new sales agents, perform credit checks, and collect payment information with PCI compliance in a fast-paced work environment.• Secured millions of dollars’ worth of revenue streams for the company. • Promoted to senior sales agent within 7 months of employment.• Regularly ranked as a Top Sales Agent in the center by exceeding sales goals over 120%

Greet all customers in a friendly manner, establish personal relationships with customers, and handle any problems promptly and effectively. Won the 2009 "Bag and Brag" silver medal.Promote special deals and charity fundraisers.

Bachelor Of Science, Business Administration; Marketing And Management, 3.6

Activities and Societies: Alpha Lambda Delta Honors Society, USC Honors Program, President’s List, Dean’s List, University of South.

Education record

Activities and Societies: National Technical Honor Society