At SWOOP we're helping some of the biggest brands in the world break new ground in football. Footballers are icons worshiped by fans all across the world and they carry huge amounts of influence. With a specialism in social media, we connect brands with fans and players via authentic, bespoke and unique marketing methods. Whether you're looking to onboard a global ambassador or activate in your nearest town, we can help

Was responsible for leading all commercial efforts across Fanbytes' influencer talent agency, Bytesized including roster development, sales strategies, meeting team revenue targets, product diversification and marketing. Also responsible for overseeing the growth and performances of the Paid Social team and newly formed Creative Strategy team, which acted as the fulcrum for all creative output in the company

Fanbytes are a leading influencer agency with a specific focus on building long lasting relationships between brands and Gen Z through authentic, original and results-driven branded content. Responsibilities include: • Overseeing and developing the Client Services team; ensuring we deliver a gold standard service for our clients and constantly evolve and improve our products in an ever changing landscape • Leading all commercial strategies; defining our GTM sales strategy, revenue objectives, key client base, commercial USPs, sales collateral, insight generation, product mix and pricing• Revenue generation; individual sales contributions via client direct and the leading media agencies

Working alongside the wider commercial team to generate commercial revenue via brand partnerships; spanning Brave Bison's media proposition and via the leading social and digital channels.

Responsibilities as below, building and driving brand activations with the major media, PR and creative agencies across the UK

With over 25 industry awards since the start of 2018, and a social following across FB, IG & YT that reaches 1 in 2 18-24s in the UK, The Hook Group are one of the leading social publishers in the UK. Responsibilities include:• Leading awareness and/or performance driven social marketing strategies for world renowned brands • Developing our product set and commercial acumen across Branded Content, Influencer and Performance marketing across The Hook's social publishing group and extended network• Devising and driving our commercial proposition (collateral, pricing, positioning, processes, sales strategy, brand activations)• Running immersion sessions and brainstorms in collaboration with many of the major media, creative and PR agencies across the UK, alongside developing strong client direct relationships• Developing award-winning social-first campaigns across film, entertainment, gaming, retail & fashion

The Tab are a leading social publisher targeting students and Gen Z. My responsibilities & achievements included: • Leading the creative strategy, direction, quality and delivery of all brand partnership activity - creating youth-focused digital creative solutions for world renowned brands via Facebook and digital platforms• Overseeing and shaping all facets of the commercial pre and post-sale creative process, in particular; leading insight and ideation sessions with high-profile clients, writing and presenting pitches to win business, producing high touch digital content for brands and managing delivery of all campaigns• Managing a team of six Creatives and AM’s• Producing digital-native content for the likes of ASOS, Spotify, Apple Music, VOXI, Soundcloud, Unilever, UNIQLO and Deliveroo (to name a few). Free to share portfolio of work on request. While in role I was shortlisted as Creative Professional of the Year at the RMAs 2018, and led large panel sessions at M2020 and YMS with the likes of McLaren, Lego, ASOS, NatWest, Estee Lauder and VOXI, discussing the future of youth marketing and how best to make an authentic connection with a typically hard to reach audience

Responsible for designing and producing bespoke partnership solutions for brands integrated across Sky Sports entire commercial portfolio and platforms, including digital, social & TV. I worked extremely closely with the Sky Sports marketing and editorial teams to create and deliver unique consumer experiences, something which required a deep understanding on the interest and mind-set of a sports fan. Creating thoughtful audience insight, innovative ideas and delivering presentations were all fundamental aspects of my profession, and areas in which I am most skilledI've created and executed branded content partnerships across the Sky Sports account with the likes of Disney, Specsavers, New Balance, Pepsi Max, Beko, PlayStation, Fosters, HPE & Renault. Whilst in role I also created an innovative contextual media partnership with Expedia that was last year shortlisted for a Mediaweek award, and won the 'Best use of TV Innovation' at the Thinkbox 2016 awards, and also won a Bronze Cannes Lion for a Sky Arts and Waterstones partnership - the first time Sky had received such an award

Working across non-spot media & advertising solutions, I gained vast experience and knowledge on Sky’s digital & Video On Demand portfolio. The position required thorough knowledge on digital platforms, formats and capabilities, and how this fit with the overall marketing approach. I undertook several courses including the Media Business Course (Advertising Agency), Presentation Training (The Idea Hunter), Negotiation Skills (Spring 80:20) and Manager HD (Institute of Leadership and Management) to improve my understanding and abilities

My role was to support the wider team by implementing and account managing all digital and VOD campaigns across the Omnicom agency group within Sky. This gave me a thorough understanding on reporting and analysing digital data, and establishing trends and areas for optimisation on a campaign by campaign basis

Managed the administrative process for my managers within the immediate team, which involved daily monitoring of live campaigns and assisting with insight and ideas on responses to briefs. Developed key skills around campaign management, communication, presentation and negotiation

At Biggleswade United, we want to start a revolution and reinvent how grass roots football is played. Working alongside Director of Football, Guillem Balague, I have looked to provide the financial stability to make this happen, and the position requires knowledge on all levels of the game. Since I joined, we have contracted a brand new kit deal with one of the most prestigious sports brands in the world, created new revenue streams through sponsorships, forged links with the local community through schools, and enhanced match day experiences

Responsible for picking and packing pharmaceutical products which required a genuine commitment to detail given the significant damage caused by packing the wrong quantity or supplies