Led development of integrated field sales, direct mail, eCommerce, and telemarketing strategy, managing tradeshow attendance and promotional programs to ensure value delivery to targeted customer segments. Directed onboarding for 600+ new products, leading merchandising and creative teams. Spearheaded integration strategies for two of the largest school districts in the nation; Los Angeles Unified and Dallas Independent. Provided critical expertise during development of CRM system, supporting cross-functional team activities. Successfully expanded and managed Amazon business, including product placement. Launched new website and product management roadmap, leading a team of 10 in catalog and direct mail strategy. Led circulation and $2M budget planning for direct mail program, reengaging lapsed customers and building mail file through targeted new customer prospecting. Analyzed marketing programs; develop dashboard reporting to track results YOY against planned results and budget for continuous improvement. Contributed to cross-functional teams focused on customer relationship management (CRM). Launched new website and product management roadmap, while leading 10-person team dedicated to catalog and direct mail plan.Key Accomplishments:•Drove a 100% increase to Amazon sales, surpassing objective by over $273K. •Achieved 20% revenue growth YOY, spearheading and managing all marketing campaigns.•Slashed promotional marketing costs contributing to a 25% increase in operating income.

Oversaw merchandising selections and development of new products. Identified business gaps, utilizing comprehensive understanding of ever-changing market conditions to best leverage new business opportunities. Analyzed historical business reports, sales data, and other pertinent metrics to develop and manage a targeted marketing strategy. Led build of and content development for an eCommerce site, working closely with senior management. Optimized online presence, developing drop ship programs for Gilt Taste, OpenSky, and saks.com.Key Accomplishments:•Significantly increased revenue 65% during tenure. •Executed analysis of labor to identify waste, slashing redundancies to reduce overall costs by 15%.

Directed, planned, and organized sourcing of materials, purchasing, production, planning, inventory management, warehousing, and distribution. Established and maintained strong, performance-driven relationships with suppliers and carriers. Sourced and qualified vendors, placing emphasis on cost effectiveness and quality. Implemented, monitored, and measured product / category sales and margin performance. Led, developed, and retained high-performing team. Oversaw $500M+ companywide rebranding, including packaging, website, and catalogs. Managed retail store renovation coinciding with new branding, including general contractor management, new packaging, equipment purchasing, and strategic planning and design.Key Accomplishments:*Saved $40M+ in sales by securing new domestic vendor to quickly replace defective packaging from overseas provider.

Developed career with this direct mail leader built on a foundation of customer service and training. Directed buying teams and developed and managed several key vendor relationships to achieve sales and desired product mix to reach the target customer. Established new vendor relationships and agreements for management of diverse product line, including: general merchandise, food/candy, jewelry, collectible coins, audio, video, books, horticulture, and premium products Created process, procedures and standards in Purchasing Department. Improved product promotion and increased customer demand by providing input to creative department. Maintained continuous communication with vendors in order to enhance product development ideas. Negotiated vendor/supplier contractsKey Accomplishments:*Achieved an overall 2% reduction in COG, over $1 MM, in just one year