Rich Schwerin Email & Phone Number

Morrisville, Nc, Us

Develop and execute content strategies to accelerate customer journeys and transform audiences into advocates. Lead a team of dynamic content strategists, fostering creativity and collaboration among key stakeholders. Plan, develop, write, edit, and optimize compelling content across channels in collaboration with campaigns, SEO/SEM, social, and comms. Align and unify editorial calendars to maximize internal efficiency and external impact. Ensure consistency with editorial style, brand guidelines, and GTM messaging. Measure and optimize content performance based on standard metrics aligned with targeted KPIs. Collaborate on thought leadership, ABM, and other projects, leveraging data insights to raise awareness, drive demand, generate leads, and improve conversion rates.

Las Vegas, Nv, Us

Wrote and edited thought leadership content, in collaboration and aligned with campaigns, portfolio, and PR. Developed and executed content strategies to support demand generation and brand awareness for end-to-end enterprise software support, products, and services. Planned, developed, wrote, edited, reviewed, measured, and optimized compelling content across a wide range of internal and external channels and formats, including campaign landing pages, third-party contributed bylines, and presentations.

San Francisco, Ca, Us

Managed an editorial team and drove content strategy to deliver high quality, trusted, customer-focused content for Autodesk products, tools, technologies, and services. Led Search Engine Optimization (SEO) strategy for digital help & support experience to ensure authoritative content satisfies search intent. Focused on cross-org alignment and governance through an internal content council for efficient, effective, consistent customer content experiences along the entire customer journey. Measured content performance with journey stage-specific KPIs focused on audience needs and business objectives. Helped elevate internal digital fitness by sharing best practices, guidelines, expert speakers, and center of excellence resources. Focused on transforming audiences into advocates through optimal content experiences that accelerate journeys. Led innovative pilot content projects to attain and retain audience attention and engagement.

Palo Alto, Ca, Us

Directed and aligned cross-channel digital content experiences to accelerate each stage of the buyer's journey, supporting the entire customer lifecycle. Analyzed content data, personas, and content journey maps to maximize content impact. Drove digital plans aligned with customer needs and business objectives. Guided content lifecycle decisions from discovery to deletion. Identified KPI benchmarks to measure content effectiveness and adjust tactics accordingly. Identified and executed content marketing tactics around core assets to amplify awareness and extend visibility. Collaborated with key internal and external stakeholders and evangelized a content-focused, customer-centric approach. Aligned SEO and SEM to fulfill content opportunities that best match search intent. Personalized content experiences based on persona, journey stage, site behavior, and propensity models. Optimized micro-conversions throughout the entire buyer's journey.

Austin, Texas, Us

Developed and drove digital marketing strategies that maximize the value, visibility, and impact of content across a variety of channels. Established and reinforced best practices focused on content throughout the buyer's journey from attract through conversion phases. Examined competitive landscape, current assets, gaps and resources to enable content marketing. Drove content initiatives that strengthened ties and relationships with customers and prospects. Orchestrated a content mix of types and topics that informed, inspired, engaged, and entertained communities via brand social properties. Coordinated converged content efforts aligned with advertising, campaigns, product marketing, field, and regions. Hosted live and pre-recorded events and brand-focused broadcast video content. Curated theme-based milestones for Oracle Magazine's Time Capsule back page column.

Austin, Texas, Us

Created, implemented, and managed corporate-wide social media editorial best practices to increase social opt-ins. Collaborated with product marketing, campaign marketing, public relations, field and regions to align social media execution for consistency with overall strategy. Wrote, edited, and published original content across a variety of media, including Oracle Magazine, oracle.com, newsletters, and the Oracle OpenWorld Blog and daily newspaper. Curated actionable content for sharing via social media in support of marketing events, campaigns, and customer programs.

Austin, Texas, Us

Planned, created, and executed global marketing campaigns for Oracle’s core technology products and services, including Oracle Unbreakable Linux support and Oracle Enterprise Linux, Oracle's open source initiatives, and Oracle VM server virtualization. Drove the implementation of programs in support of marketing strategy. Created sales kit material, managed and orchestrated event participation and presence, demonstrated products and delivered presentations while engaging with prospects, customers and partners. Ensured qualified leads flow to sales. Built and maintained strong customer references, success stories, collateral, publications, and internal sales tools. Contributed articles to Oracle Magazine and Profit Magazine as a writer and columnist. Identified, evaluated, and recommended marketing opportunities in support of product line objectives.

Austin, Texas, Us

Planned, created, and executed global marketing campaigns including the launch of Oracle Unbreakable Linux support and the launch of Oracle Database 10g Express Edition, various open source and developer-focused initiatives, and Grid Computing. Created sales kit material, managed and orchestrated event participation and presence, demonstrated products and delivered presentations while engaging with prospects, customers and partners. Built and maintained strong customer references, success stories, collateral, publications, and internal sales tools.

Austin, Texas, Us

Wrote and edited marketing content and journalism about Oracle technology across a variety of media including oracle.com, otn.com, Oracle Magazine, Profit Magazine, Oracle Suite Spot, brochures, white papers, contributed byline articles, advertising, and event material. Ensured consistent messaging and enforced branding style and standards. Orchestrated content efforts and collaborated with product marketing, public relations, product management, and direct marketing campaigns. Columnist for Oracle Magazine (Open Source/Open Standards).

Freelance writing and editing for clients including c|net Networks, Fortune Magazine, computers.com, Henry Holt, MIS Press, Windows Sources, OS/2 Professional, the Society for Technical Communication, Virtual City, Lernout & Hauspie, ZDTV, Ziff-Davis, Webroot, and Intelligent Newton Magazine.

Us

Developed messaging, positioning, web content, direct mail/email, white papers, customer/solution profiles, and presentations for an enterprise contract management software startup.

Led editorial content for a web site of service-focused content, contextualized e-commerce, and community for men.

New York, New York, Us

Wrote and edited product reviews, features, and general technology news for a 1 million+ circulation monthly magazine. Managed a large staff of freelance writers. Acted as media spokesman with interviews on local/national TV/radio, including live reports from Comdex.

New York, New York, Us

Launched a column covering the nascent World Wide Web. Wrote and edited technology product reviews. Attended countless demos, trade shows, and press events while covering more than a dozen technology beats.

New York, New York, Us

Edited reader's letters. Wrote and edited technology product reviews.

New York, New York, Us

Verified the factual accuracy of all content for a controlled circulation (150,000) technology magazine aimed at CIOs at large enterprises.

Student, Continuting Studies Program & Web Publishing Course

Certificate In Marketing, Professional Development

Extension: Professional Certificate, Sustainability And Energy

Student, National Student Exchange Program

Bachelor Of Arts, Journalism, With A Minor In Economics