Rich Trapp Email & Phone Number

Allentown, Pennsylvania Area

Bethlehem, Pa

Full P&L responsibility for $7 million Data Quality Center of Excellence, charged with establishing, sustaining and securing the integrity of strategic Corporate data assets, advancing the Data Quality culture and ensuring that strategic imperatives and intended business value are not compromised by lack of data integrity in operating environment. Initially appointed by VP, Business Transformation (BT) to develop and implement Data Quality component of $200 million business process reengineering and systems implementation project. Demonstrated business value of BT Data Quality effort led to launch of Data Quality Center of Excellence (COE), reporting directly to VP of Strategic Initiatives and subsequently to the formation of Avaya’s Maintenance Revenue Optimization Program, reporting directly to VP of North America Product Support Services ($1.2B P&L).

Conceived and operationalized Program to optimize Avaya’s $1.2B NA Contract Mtce revenue stream by ensuring completeness and accuracy of customer asset, pricing and billing data. Program is key enabler of Avaya Global Services' strategic imperative to “Hold the Fort” - protecting revenue and margin by limiting mtce revenue decline. ID'd and quantified revenue and efficiency impacts of poor customer data on Avaya’s Services business, and proposed multi-year, multi-phase initiative to revitalize this strategic data set and deliver against the agreed upon benefit plan. Defined and built the organization, skills, methods and tools required to fulfill Program’s charter. Developed and deployed graduated risk-based, value-driven approach to effectively prioritize scope and effort based on business benefits and criticality. This benefits realization focus optimizes DQ investment and maximizes results, thereby accelerating benefit delivery while achieving acceptable risk levels.

Designed and implemented Enterprise DQ Program and DQ COE. Developed COE organizational design, operating framework and detailed process designs for full suite DQ service offerings that include: Strategic Planning, Enterprise Data Landscape and Governance Administration, Benefits Case Management, Policy & Stds Administration, Policy & Stds Compliance Assessments, Business Process Controls Assessments, Remediation Management Svcs and Knowledge Management.Instituted an Enterprise Data Governance Model that established global cascading data asset ownership with formalized accountabilities for Executive Sponsor, Executive Owners, Object Owners, Stewards and Guardians. Deployed a structured management methodology for DQ work intake and prioritization, initiative planning, audit cycle planning, EVA tracking, issue and risk management, stakeholder management and budget management. Developed and launched a communications plan designed to build COE awareness and establish a DQ culture.

Directed large-scale DQ initiative in support of combined SAP and Siebel systems implementation. The complex legacy data landscape is comprised of over 100 applications and includes one of the largest multiple database installations of SAP. Lack of data integrity in legacy landscape was key driver in the business case of this 300+ staff engagement. Developed and implemented a formal methodology, including “best of breed” toolset, for delivery of DQ in a business process reengineering/ systems implementation framework. Acquired and developed necessary core skill set and competencies to meet the specific demands of DQ delivery. Sold in over $3 million in FY04 incremental consulting services and technology to design and deliver the BT DQ solution.

Sales operations and revenue generation support responsibilities for $200+ million business with staff of 57 sales, technical and operations personnel across 2 branch offices. Reported directly to Area Sales VP, providing strategic counsel and support. Provided leadership and direction to area sales management regarding business planning, account planning, funnel management, forecast and analysis, operation reviews, facilities management, staffing and skills development. Developed and implemented local marketing and revenue generation programs. Responsible for managing all business initiatives that involved coordination between the sales force and other organizations; Marketing, Product Management, Business Services, Field Services and IT. Additional responsibilities included order processing, contract preparation, project management, compensation validation, etc