Rick Bertran

Rick Bertran Email and Phone Number

Chief Executive Officer @ SureCount Surgical, LLC
Los Angeles, CA, US
Rick Bertran's Location
Los Angeles Metropolitan Area, United States
Rick Bertran's Contact Details

Rick Bertran personal email

n/a

Rick Bertran phone numbers

About Rick Bertran

Accomplished sales executive with domestic and international team leadership experience in multi-channel product distribution, strategic positioning, technology development, operations and strategic planning for start-up and Fortune 1000 growth organizations. Provides visionary leadership and utilizes an excellent ability to uncover additional opportunities in client companies. Thrives in dynamic and fluid environments.Skills-Conceptual and process-driven sellingStrategic market positioningMarket opportunity identificationNew revenue streamsProcess improvements/efficiencyRelationship buildingTeam recruiting, training, mentoring, coaching, turnaroundTerritory growthForecastingCustom solutionsCustomer serviceSupplier interactionsCommunicationsPresentationsBudget managementContract development and executionNegotiationsSelect Accomplishments and Key ProjectsServed as President and EVP of Sales for a start-up division of a publicly traded medical device company that produced the first computer-assisted sponge counting system, for the prevention of retained surgical sponges; received first FDA 510K clearance for a device 1 sponge counting system; created a market with the addition of 20+ new medical facilities; grew project from 0-$3M during tenure with company; recently sold to Stryker for $122M.Held 50% of California as a territory, retrained a “JV” team of reps, and achieved year-over-year sales growth numbers, doubling sales in a 3-year period, from $60M to $120M; notable account closures included, Cottage Hospital, Valley Presbyterian, Keck USC, Hoag Memorial, and Antelope Valley, totaling over $60M in new annual sales.Created new market– from operational development to sales– in a capped company and coached team to increase footprint in the surgical reclamation arena by reclaiming unused, unopened expired medical devices; helped company to understand and create process for the new revenue that generated hundreds of thousands of dollars.

Rick Bertran's Current Company Details
SureCount Surgical, LLC

Surecount Surgical, Llc

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Chief Executive Officer
Los Angeles, CA, US
Website:
avanos.com
Employees:
1135
Rick Bertran Work Experience Details
  • Surecount Surgical, Llc
    Chief Executive Officer
    Surecount Surgical, Llc
    Los Angeles, Ca, Us
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  • Avanos Medical
    Director, Corporate Accounts
    Avanos Medical May 2018 - Present
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  • Halyard Health
    Corporate Accounts Manager
    Halyard Health Apr 2015 - Present
    California
    With oversight of approximately $70M annually, calls on 10 large IDNs and one aggregate group in the western region. Clients include Kaiser, St. Joseph, University of California, Sharp Healthcare, Sutter Health, Adventist West, Peace Health, Providence, Dignity, MultiCare and West Coast Purchasing Coalition. Supports the complete company portfolio, including digestive health, respiratory health, chronic pain management, acute pain management and surgical and infection prevention products.
    View
  • Health Sciences For Life
    Owner/Regional Sales Director
    Health Sciences For Life 2013 - 2015
    Temecula, Ca
    Provided medical organizations a wide range of services from forecasting, sales management, program development, new product introduction and market awareness within calls to IDNs, Surgeons, Nursing Directors and Directors of Supply Chain Management. Worked on new product releases, operational development of new business unit, sales introduction into new markets, weekly sales forecasting calls with existing teams and new product usage onsite, including working with surgeon’s during surgery on proper placement of product (thyroid device).Created sales within new sales unit where no sales existed; implemented a sales process to help achieve accurate forecasting.
  • Professional Hospital Supply, Inc.
    Regional Sales Director
    Professional Hospital Supply, Inc. Apr 2009 - Sep 2013
    California
    With responsibility of over $120M, managed 9 sales reps and mentored and trained 4 new sales reps in Southern California. Serviced an existing account base of 30-50 active facilities while calling on local IDNs and targeting competitive accounts. Executed account planning, product detailing, sales training, accurate forecasting presentation development, time management, mentoring and closing.Developed new and effective marketing tools that are currently being used throughout the company’s sales force.
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  • Surgicount Medical
    President/Evp Of Sales
    Surgicount Medical Jul 2005 - Aug 2009
    Temecula, Ca
    Provided oversight of all sales and business development functions including, new product roll-outs, key account management, customer relationship development, and contract negotiations. Responsible for bottom-line factors including, company vision, long range strategic planning, global product development, 510K product clearance and software development processes. Provided cross-functional management training, coaching, and mentoring for 3 AVP of sales, VP of operations and VP of business development.Notable account closures included, Mayo Clinic (Rochester, Minnesota), University of Florida, Shands, University of California San Francisco, Loyola of Chicago, VA West Los Angeles, Cleveland Clinic (Cleveland, Ohio), Brigham & Women’s (Boston, MA).
  • Engenuity Technoligies (Tsx, Canada)
    Director Of Sales North America
    Engenuity Technoligies (Tsx, Canada) 2002 - 2005
    Montreal, Canada Area
    Managed all direct/in-direct sales, pre-sales and VAR channels in the United States and Canada for this global leader in visualization and simulation software solutions for the aerospace, defense and automotive industries. Developed and implemented strategic process driven sales plans to drive accurate quarterly account closures and forecasting. Key programs closed during employment tenure included, Boeing 787, B1B program; Lockheed Martin Presidential Helicopter; Rockwell Collins MBD program.
  • Macro 4
    Western Account Manager
    Macro 4 Jan 2001 - Jul 2002
    Temecula, Ca
    Responsible for sales territory coverage of 7 western states. Created market awareness and account penetration through aggressive telemarketing campaign, effective presentations and the management of successful on-site technical evaluations.Successful sales campaigns totaling more than $1.5M in sales; clients included Mitsubishi, SBC, PG&E
  • Parametric Technology
    Senior Account Manager
    Parametric Technology 1998 - 2000
    Newport Beach, Ca
    Responsible for the coverage and penetration of 12 accounts in San Diego, North County, and Orange County area. Core selling tactics included web-based collaborative product commerce solutions for E-commerce and B2B initiatives. Consistently awarded stock options for sales excellence.Closed the largest software sale in the company’s eleven-year history of primary account sales in Southern California $3.2M.President Club member in 2000.

Rick Bertran Skills

Leadership Disposables Medical Devices Market Development Surgeons Operating Room Healthcare Sales Operations Direct Sales Sales Strategic Planning Capital Equipment Sales Management Orthopedic Account Management Surgery Hospitals New Business Development Product Launch

Rick Bertran Education Details

  • Cal State University Fresno
    Cal State University Fresno
    Health Science

Frequently Asked Questions about Rick Bertran

What company does Rick Bertran work for?

Rick Bertran works for Surecount Surgical, Llc

What is Rick Bertran's role at the current company?

Rick Bertran's current role is Chief Executive Officer.

What is Rick Bertran's email address?

Rick Bertran's email address is aj****@****zon.net

What is Rick Bertran's direct phone number?

Rick Bertran's direct phone number is +195169*****

What schools did Rick Bertran attend?

Rick Bertran attended Cal State University Fresno.

What are some of Rick Bertran's interests?

Rick Bertran has interest in Boating, Kids, Cooking, Exercise, Gardening, Outdoors, Electronics, Home Improvement, Shooting, Crafts.

What skills is Rick Bertran known for?

Rick Bertran has skills like Leadership, Disposables, Medical Devices, Market Development, Surgeons, Operating Room, Healthcare, Sales Operations, Direct Sales, Sales, Strategic Planning, Capital Equipment.

Who are Rick Bertran's colleagues?

Rick Bertran's colleagues are Max Richards, John Pilcher, Emily Davis, Jon L., Rafael Chaira, Pedro Alvarado, Gary Blackford.

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