Rick is a marketing executive experienced in developing start-up to “Big Brand”. A hands-on manager who excels with demand and lead generation including salesforce management and incentive programs. His expertise encompasses omni channel marketing leadership with broadcast, television, print, direct, and digital marketing including social and email. He has developed multiple complex websites and digital banking programs, data warehouses and analytics. He has considerable experience with search engine optimization (SEO) and both organic and paid digital advertising. He is a skilled media buyer. He has developed and deployed diverse financial products designed to attract, deepen, and retain client and partnership relationships. His leadership spans all major operating areas including large, dispersed, sales teams. He is a data driven, strategic marketer with a record of capturing significant market share, building strong marketing teams and efficient, automated, operations. COMPETENCIES:B2B lead generation, digital marketing, PPC/SEM, email marketing, social media, account-based marketing (ABM), conference and event strategy and execution, content strategy and development, product management and marketing, website design and optimization, corporate strategy and communications, public relations, data analysis and reporting.