President of The Ashford Group, LLC. Providing data analysis and digital marketing to clients. Working for both large and small companies. Specialties include: * Google Analytics * Google Tag Manager * Google Campaign Manager * Looker Data Studio * Amazon Marketplace * Test Design * Paid Search * Social Marketing * Programmatic Display & CTV

Manage Data and Analytics department at a mid-size marketing agency. Provide clients with a wide range of services, including attribution analysis, media correlation analysis, retail sales impact studies, brand awareness campaign results, digital operations, direct mail operations, dashboarding and historical results analysis. Current clients include Schwans, Berio, Ocean Spray, Upside, Nestle, Hello Fresh, Genworth and CaringBridge. Take part in many new client pitches and client results presentations.

Account Management for Lifestyle Lift including Offline Media, Digital Media, Creative and Analysis.Acquisition Direct Mail planning and execution for Lifestyle Lift, Liberty Medical, Highlights for Children, Inogen Jitterbug and Nestle Waters.Alternative Media planning for Bose and Lifestyle Lift.CRM Strategy and execution for Lifestyle Lift, Inogen and Jitterbug.Adserver management for all clients, including Unicef International, Next Issue, Lifestyle Lift, Denon, Columbia House and Philadelphia Inquirer.Direct marketing results analysis, call center and financial forecasting for all clients.Retail marketing results analysis and forecasting for Jitterbug and Oreck.Digital marketing analytics for all clients using DoubleClick, Google Analytics, and Omniture.SEM analytics using AdWords.

Design direct mail acquisition and CRM programs for clients. Develop marketing strategies for clients.Create analysis for a variety of client needs.Manage databases for clients.Lead Consultant on the Oreck Marketing Database build.

Scholastic acquired Grolier in January 2000