▪ Introduced the Carolinas first Spanish language newspaper▪ Manage Print and Digital Advertising Departments▪ Analyzed and developed marketing strategies for the local market▪ Developed comprehensive marketing program for Charlotte Hispanic marketing territory▪ Managed company digital presence and Social Media▪ Served as spokesperson for both markets, English and Spanish speaking▪ Served as creative director for client’s marketing vision and sales strategies▪ Developed direct marketing systems, and manage digital analytics▪ Increased upsells and bundling▪ Created and consulted on cost-effective direct and integrated marketing campaigns▪ Directed development of interactive, direct marketing, media creative, sales promotion, and PR strategies▪ Drove the development and implementation of media strategies that resulted in improved efficiency and▪ Accelerated sales growth and profitability.▪ Developed and implemented consumer research designed to improve results of our sales promotions▪ Championed the development and launch of www.progresohispanonews.com and company’s social media pages____________________Key Achievements:▪ Developed and launched integrated, multi-channel print, web and direct marketing campaigns that propelled sales from $500K (2015) to a projected $3.5M by 2019 year-end.▪ Led market launch of print and digital products. Identified opportunities, researched new product possibilities, collaborated with sales teams and created campaigns generating $2M in new annual sales.▪ Created new webpage with engineering to transform previously archaic site into a dynamic portal improving, and adding an effective sales tool for field reps. ▪ Wrote course guides and training brochures that enhanced the sales reps’ understanding of complex product features, and helped them sell more effectively.▪ Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.

▪ Manage, supervise and efficiently deploy a team of communication specialists responsible for the seamless execution of support services for department initiatives▪ Advise CEO and Executive Directors regarding strategic communications initiatives▪ Secure high-impact speaking engagements for CEO, drafting press releases, thought pieces, and speeches on his behalf▪ Prepare insight briefs and propose positioning for CEO to support his communications activities▪ Manage relationship with financial organizations in the mortgage industry▪ Initiate and cultivate collaborative, strong and strategic relationships with media representatives nationwide▪ Manage reporting of social media▪ Serve as spokesperson on social and purpose-related performance▪ Manage internal web-based ideas-generation campaigns to engage staff and affiliates on sustainability____________________Key Achievements:▪ Managed 25 advocacy and outreach agents.▪ Secured on-air appearances with 60-Minutes, ABC News, NBC Nightly News with Brian Williams, Univision, Telemundo, FOX Business News, PBS and NPR; that resulted in over 6.5 million new consumers.▪ Trained over 120 staff members on branding, and communications messaging.▪ Managed housing program campaigns initiatives directly with HUD’s Secretary, and US Financial Services Committee.▪ Developed and managed a $1.6M advertising annual budget. ▪ Developed citizenship programs that strengthened the reputation of NACA member organization; raised awareness, purpose, and meaning to those who participated, and helped during the mortgage crisis.▪ Managed departmental operations, developing and implementing strategic plans, to establish a workflow between NACA and its constituencies.