Principal
CurrentFor over four decades, Monigle has had a singular focus, which is to create enduring brands. As an owner of Monigle, Rick has led teams which have created numerous enduring brands across many industries by providing incisive strategy, creative thinking, and confident leadership. Rick has also been largely responsible for directing growth initiatives at the firm. During his time at Monigle, the firm has increased in size by over 500% and the number of clients served has exceeded 1500, including dozens of Fortune 500 companies. The company has transformed over the years to meet clients' needs by providing an impressive array of integrated services including deep insights/analytics, brand valuation, market simulation, brand strategy, brand positioning, naming, brand architecture, design, digital branding, environmental branding, implementation/conversion management, BIC online brand centers, employee engagement programs, and brand governance. Core thought: A brand that does not drive business performance, is not a brand, it is expensive window dressing.
