• Led development of the JFK Moonshot augmented reality(AR) app and marketing campaign. Major Awards: Cannes Gold Lion Mobile Led Creativity; Fast Company’s Most Innovative in Social Media; effie for AR+Live Events and Social Good Awards for Best Mobile Campaign. Built partnerships with Apple, Google, Twitch and AMC Theaters to support the development and promotion of the app. Led the ad campaign for "JFK Moonshot" across all paid media--Social/Digital, Print, Outdoor, Radio and In-theater. • Created "Full Experience" paid social campaign, drove 5X engagement levels vs prior digital marketing efforts.• Developed/managed the "Words Count" campaign--winner of AdAge’s Top 5 Most Creative Brand Ideas and Adweek's Media Plan of the Year and Best Use of Social Media.• Co-created and co-produced the top-ranked podcast, "60/20: The Election of 1960 and its Echoes Today". Led marketing efforts which drove top ranking on Apple.• Led "Visionary" marketing campaign across all media--TV, Radio, Digital, Print, Outdoor; drove 30% YoY attendance growth to the JFK Presidential Library.• International: oversaw new digital campaigns in China, UK, France, Canada and Australia.

• Advised AutismCare, a start-up designed to provide a "one stop care shop" for families dealing with autism.

• Led Digital Subscription Initiative--transformed the company's "paywall" program; achieved 3X levels of sub growth vs prior periods.• Drove subscriber and revenue growth thru multi-channel marketing, predictive modeling, breakthrough creative and content marketing• Created the Content Lab program; resulted in 8X increase vs BAU Email Marketing program.• Developed/managed brand campaigns: "The Place We Call Home" and "The News That Matters Most"• Led Company Pricing Strategy thru data-driven HH-specific pricing programs

• Co-produced feature film-- Blood Done Sign My Name• Developed "Education Nation" for NBC News.

• Managed subscriber acquisition campaigns, brand advertising and content promotions • Developed/negotiated partnerships generating $5+million in incremental revenue and free media • Managed launch and partnership strategy for AudibleKids• Supervised digital/interactive marketing efforts—search, email, viral and display advertising.

• Drove subscriber growth, brand awareness and tune-in through integrated marketing campaigns and partnerships. • Led subscriber acquisition campaigns, on-air previews and testing to maximize subscriber growth. Oversaw creative development of television, print, radio and direct mail along with DRTV media planning/buying. • Led partnership/sponsorship programs with major brands like Apple, BMW, Home Depot and Xbox; these programs generated $17 million in incremental revenue and free media. • Launched new series and drove awareness/ratings through multiplatform promotions, on air sweepstakes, local spot radio and multicultural marketing strategies• Relationship Marketing (CRM): Developed cable industry’s first database-driven retention, loyalty and up-sell marketing programs.