Global P&L responsibility for Ericsson Service Orchestration & Assurance, Adaptive Inventory, Product & Service Catalog, Order Care, CPQ and Digital Experience Platform products.

Qubate provides executive consulting services to software vendors in the telecom industry with a focus on business and operational support systems. Mr. Mallon brings over 25 years experience in helping software vendors bring complex BSS and OSS systems to market to help service providers manage their complex services in turn.

Responsible for all marketing activities including lead generation, lead qualification, marcom, public relations, analyst and media relations, advertising and brand management.Drove 100% increase in marketing qualified leads by adding targeted campaigns to key customers.Reduced cost per lead by 60% by adding calls-to-action across corporate website and eliminating costly and unproductive tradeshows.Tripled social media followers in both LinkedIn and Twitter by adding content-based marketing focus to team.Doubled unique website visits via complete overhaul of website to improve performance for tablets and mobile phones as well as getting corporate URL placement in 3rd party sites.Renewed marketing team focused on digital media expertise and account-based marketing. Led company through full re-brand of market position, messaging and visual image.Strengthened alliance function at Sigma leading to new alliances with Salesforce, Microsoft, Tech Mahindra and Infosys.Tripled sales opportunities from alliance partners in 2 years through focused partner enabling activities including partner training, development of joint go-to-market plans, alignment of executives, weekly co-tracking sessions and education of joint sales teams.

Responsible for all marketing activities including lead generation, lead qualification, marcom, public relations, analyst and media relations, advertising and brand management.Responsible for overall product management functions including product strategy, product marketing & oversight of strategic investment plan driving Sigma to success in a multi-play environment (M2M, FTTx, VoIP, high speed access, IPTV, mobility and more). Oversight of the financial metrics of products including revenue and cost per product.Worked directly with all key accounts including Vodafone, Cox, Charter, Orange, Liberty Global and others to position new products and gather roadmap input. Developed and maintained partnerships with leading companies including Genband, Cisco, Siemens, Broadsoft and Ericsson.Product evangelist for company responsible for convincing all large accounts to do business with Sigma helping to grow revenue by 15% year over year on average.

Responsible for overall product management functions including product strategy, product marketing & oversight of strategic investment plan driving Sigma to success in a multi-play environment (M2M, FTTx, VoIP, high speed access, IPTV, mobility and more). Oversight of the financial metrics of products including revenue and cost per product.Worked directly with all key accounts including Vodafone, Cox, Charter, Orange, Liberty Global and others to position new products and gather roadmap input. Developed and maintained partnerships with leading companies including Genband, Cisco, Siemens, Broadsoft and Ericsson.Reduced R&D investment on flagship product from a high of 100% down to 50% over a 4 year period freeing up resources for new products which led to new revenue streams.Introduced new GA process across company leading to predictable and complete software product releases.Built a strong competent product management team to lead R&D and support outbound sales & marketing activities.

Responsible for marketing, software development and product management functions. Pure Networks was set up to explore the possibility of a producing a simplified consumer computing experience based on open source software. Initial working prototype was built based on SE-Linux platform but subsequent customer focus groups found key flaws in the price point and overall product strategy (Apple iPad came out a few years later).

Responsible for the product management function. Atreus positioned next generation OSS Provisioning and Customer Care solutions for VoIP, IMS and other advanced IP technologies. Worked with all major accounts including TELUS and Aliant. Supported partnerships with Ericsson and Telcordia.Instrumental in winning the Aliant account providing key new revenue for companyWon the Ericsson bake-off process against 6 competitors creating a new channelStabilized the product management function at the company, built a strong team to support R&D and outbound marketing and sales activities

Responsible for IP management product line maintaining accountability for more than 180 staff across R&D, verification, architecture, product management, product marketing and customer support. Provided direct guidance to sales teams in the management of major accounts. Directly worked with more than 50 of Nortel’s top clients including AT&T, Sprint, MCI, Global Crossing, Verizon, Bell South, British Telecom, Deutsche Telekom and France Telecom.Directly responsible for key wins at C&W and Global Crossing among others generating over $60M in revenueSpearheaded development of industry leading IP Management portfolio