Rick Sysol Email & Phone Number

Wayne, Pennsylvania, United States

Lead team of inside sales, digital marketing, solution engineers, industry consultants, customer success, and sales operational resources to work with North American/UK-based account managers and sales specialists, achieving the following YOY metrics:>25% increase in sales bookings, marking the highest FY total in company history>23% increase in sales opportunities generated from a marketing source>54% increase in sales qualified leads (SQLs)>21% increase in best in class sales demonstrations delivered to current and prospective clientsOther successful projects:+Headed client success program, achieving YOY 0% attrition across 90+ key strategic accounts tied to $19M in annual recurring revenue+Executed an analysis of core software pricing in conjunction with VP of Finance and Director of Sales approved by Senior Leadership Team (SLT), responsible for end implementation of pricing changes, sales enablement, and successful adoption across other departmental stakeholders+Voted Most Valuable Player (MVP) by 80+ staff members for contributions to planning and on-site execution of largest annual customer event featuring 440+ attendees, resulting in >145% to event ROI target+Hosted portfolio-level presentations to other VBU counterparts on topics of (1) Building Cross-Departmental Teams to Manage Pricing, (2) Driving Sales & Marketing Efficiency with Automation, (3) Identifying Your TAM, SAM, and SOM for Strategic Sales Planning, and (4) Reporting Best Practices+Served on Cultural Advisors Network (CAN), an internal committee consulted by Senior Leadership Team (SLT) to identify top company-wide themes to enhance the quality of long-term company culture

Wayne, Pennsylvania, United States

Lead team of inside sales, digital marketing, and sales operational resources to work with North American/UK-based account managers and sales specialists, achieving the following YOY metrics:>17% increase in sales bookings>35% increase in marketing influenced revenue>11% increase in sales opportunities generated from a marketing source>20% increase in sales qualified leads (SQLs)>22% increase in marketing generated leads (MQLs)Other successful projects:+Acted as team captain for company-wide initiative competition, coordinating end deliverables of market/competitive research, SME and customer validation, product design, financial planning and staffing, risk and mitigation strategy for “Shark Tank”-like presentation voted as winning idea by executive leadership group, resulting in initiative being approved as company’s next product launched to market+Worked with leadership to plan initiative go-to-market strategies, build and effectively measure recruitment of customers for special interest groups (SIG), and execute timeline of sales/marketing deliverables required for successful and timely product launches+Completed top-to-bottom revision of commercial sales price book, including 1,100+ products organized in line with sales specialties and associated product families, allowing for future streamlined modifications with third-party joint cooperative partners+Analyzed and created new data tags across all active products to facilitate dynamic drill-down reporting to better understand sales pipeline growth/historical bookings for core business, strategic products, and complex revenue buckets +Planned and executed multi-phase consolidation of archived data from disparate sources, leveraging Salesforce as sole source of truth for customer module penetration, adoption gaps, and growth projections highlighted in quarterly strategy report (QSR)

Wayne, Pa

Manage team of inside sales, digital marketing, and sales operational resources, achieving the following YOY metrics:>12% increase in marketing influenced revenue>120% increase in marketing generated leads (MGLs)>160% increase in sales qualified leads (SQLs)>115% increase in sales opportunities generated from a marketing sourceOther successful projects:+Restructured lead nurturing programs from top to bottom: including team resources and core responsibilities, automation rules, memberships and audience recruiting criteria, stages and linked content strategy, and ROI tracking, resulting in a >210% YOY increase in revenue influenced by nurturing channel+Designed and led project plan to merge Salesforce data for 550+ accounts and 200+ contacts from split product lines to promote cross-product sales, adjusting all synced Marketo campaigns and automation to seamlessly transition to overhauled layout+Built and executed marketing attribution program to effectively measure lead acquisition efforts and sales pipeline influence+Developed dashboards and monthly reports to track top content by views and top content by conversion rate+Created automated framework for measuring success of account-based marketing campaigns

Wayne, Pa

Oversee and manage lead nurturing activities for digital channelsPlan and execute email nurturing campaigns using Marketo, including the creation of related assets such as landing pages and formsManage webinar calendar and promotion plan and work with stakeholders, including content specialist and subject matter experts on webinar contentManage customer newsletter calendar and deploy customer communications in collaboration with stakeholdersProvide analytics on campaign performance using Marketo and Google analytic toolsCollaborate with marketing team on growth strategies and persona developmentWork with web developer to deploy new content on website using WordpressWork with content specialist on social media campaignsAssist with non-digital marketing activities as needed, including annual AssetWorks Academy customer training event and promotion of tradeshows and customer events

Wayne, Pa

Maintained nurturing focus for current and prospective customer relationship managementQualified incoming leads for subsequent marketing and sales activities and stagesDeveloped and managed company blog content; promoted through various social media platformsManaged VDOT snow removal program and handled all associated vendor and client inquiriesOrganized email nurturing campaigns designed to gauge product interest among targeted segmentsModerated educational webinar presentations for company products and related industry topicsCreated client case studies, quick guides, webinars, infographics, and other marketing contentConducted primary market research required to better facilitate effective business plansInteracted with prospects at industry tradeshows and planned appropriate follow up strategiesManaged operations via Salesforce social enterprise arena and Marketo marketing automation tool

Partnered with Fortune 500 companies to facilitate marketing and brand management needsSpecialized in expanding and retaining Verizon Fios customer baseInitiated DSL-to-fiber optic Internet migration for existing Verizon customersMaintained consistent ten-day standards and exceeded daily sales quotasTrained entry-level employees in acquiring sales protocols and procedures

Assisted practice manager and physicians in maintaining a patient focusFacilitated on-site Epic enterprise master patient index (EMPI) support to HUP departments Served as lead for SchedgChat tool for interactive real-time support to UPHS employeesReviewed newly-hired and department employees’ work flows for quality assuranceDesigned instructional tip sheets for procedural and database-related revisions Certified to operate Epic/ IDX/SMS databases via Navinet and HDXpress validation toolsAdded and modified patient insurance information for efficient and proper billing

Centre County, Pa

Acted as team leader to recruit 45 new volunteers for BBBS organizationConducted survey and focus group to gauge awareness of BBBSServed as liaison between client and students to implement innovative strategiesPitched feature story to local newspapers to generate awareness

Bensalem, Pa

Created signage books for Fashion Bug and Catherines storesAssisted in development of copy and barcodes for direct mail piecesAssisted in tracking status of all jobs and meeting deadlines for final productsSubmitted invoice payments to vendors

Master Of Business Administration (Mba), Marketing

Bachelor Of Arts, Communication; Public Relations