Rick Cable Email & Phone Number

Long Beach, California

Responsible for managing the Fiber network Multiple Dwelling Unit (MDU) segment as well as the commercial Single Family Unit (SFU) Home Owners Association single point bulk billing segment. Experience with directing and managing cross functional groups to secure right of entry utilizing contractual marketing agreements. Used data analytics to refine the market approach while also successfully managing a team of account management executives.

Long Beach, Ca

Responsible for driving product growth within the California multiple dwelling unit (MDU) market segment by developing strategic partnerships with ownership and property management groups while leading a team of marketing account managers to leverage key sales and marketing tactical elements. Utilize key market metrics to refine and implement a comprehensive go to market strategic approach. Achieved #1 ranking in MDU market penetration within the Company.

Santa Monica, Ca

Responsible for the development and execution of local consumer marketing strategy for Verizon FiOS by working with a team of marketing managers in the creation and implementation of marketing tactics. Oversaw the development and management of national project/program schedules and budgets while successfully collaborating with national and regional cross functional teams in the development and implementation of marketing cases to achieve revenue objectives.

Los Angeles, Ca

Grew incremental core product business for this 250 person sales and marketing Company through the expansion of direct, retail and alternative sales channels working with top tier broadband entertainment distribution companies. Designed operating mechanisms and metrics that resulted in improved efficiency and contributed to increased sales and operating profitability.

Long Beach, Ca

Developed the Division sales and marketing budget while creating and implementing the sales plan for the Western Division, serving over one million customers in five states. Collaborated with national/regional advertising agencies in development of creative briefs, medium production and media buys.

Greater Los Angeles Area

Directed customer acquisition, consumer product distribution, and business product launch for this 300,000 plus subscriber system utilizing targeting tools to reduce overall customer acquisition costs while growing both digital product penetration and revenue per customer to the #1 ranking in the Company.