Richard Persson

Richard Persson Email and Phone Number

Solves complex product problems with useful design @ LiveAboard.com
amsterdam, north holland, netherlands
Richard Persson's Location
Greater Malmö Metropolitan Area, Sweden
Richard Persson's Contact Details

Richard Persson work email

Richard Persson personal email

n/a
About Richard Persson

A multi-disciplinary designer from Sweden with several years of experience in solving complex problems with simple, user-centric and useful design.Believes in insight driven and inclusive design that uses research and empathy to understand users needs and motivations to build better experiences and easier products to use for all. Consider good domain knowledge as key in understanding design direction and to provide better business decisions.Been involved in tiny specialist teams, been leading larger teams of various skillsets, and also been having a driving influence of huge organizational changes. Helped put together frameworks and processes to solve complex product problems in a more productive and scalable way. However, have a deep passion and hobby in working with design discovery, design production and user-driven design.Some specialties:- Product design- User interface design- User experience design- User research- Market research- Heuristic evaluation- Usability engineering- User behavior analysis- Human-computer interaction- Interaction design- Information architecture- Conversion rate optimization- Analytics and analysis- Inclusive design- Accessibility Other skills:- Design team management- Design process establishment and principles- Design discovery workshops- Agile design sprints- Project management- Front-end engineering

Richard Persson's Current Company Details
LiveAboard.com

Liveaboard.Com

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Solves complex product problems with useful design
amsterdam, north holland, netherlands
Website:
liveaboard.com
Employees:
36
Richard Persson Work Experience Details
  • Liveaboard.Com
    Product Owner And User Experience Designer
    Liveaboard.Com May 2023 - Present
    Amsterdam, North Holland, Netherlands
    Working closely with the product and uppper management team where I can share my skills, expertise and experiences to help transform product offerings and business objectives with user-centred design to the better.
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  • Morphosis
    Director Of Design
    Morphosis Apr 2022 - May 2023
    Bangkok, Bangkok City, Thailand
    Took on the role of merging two design departments due to acquisitions between Bangkok's most prestige design agency and software development company. Work included development of better design processes, introduce assessments reviews, OKRs, enhance recruitment methods, incorporate research tools and design template foundations for scalability for a team of 36+ designers.
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  • Morphosis
    Senior Ux And Lead Product Designer
    Morphosis Aug 2021 - Apr 2022
    Bangkok, Bangkok City, Thailand
    Established an improved design process for SCB Tech X by adding structure to their tools, introducing design critique, and helping them organizing a new design system based on design tokens.Led, designed, and delivered a complete consumer marketplace for e-commerce including platforms for buyer, seller and administration for the Laotian market with a team of five designers within 5 months.
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  • Caxe Technologies
    Group Head Of Product Design
    Caxe Technologies Nov 2018 - Aug 2021
    Singapore
    Part of a team that built the first credit scoring solution for the South Asian market together with Experian to improve digital onboarding for non-banking customers and to help these individuals to increase their credit worthiness.Reduced workload of a paper-based operations with nearly 80%, by shaping a fully digital onboarding solution from start to end for non-banking customers, which enabled customers to apply for financial products online.Led a design team of 8 people in 3 locations (Manila, Jakarta, and Bangkok) ranging from UI, UX and front-end developers, were collaborated with business development, data science, and product operation teams to improve various online products with design thinking methodologies.
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  • Caxe Technologies
    User Experience Consultant
    Caxe Technologies Oct 2017 - Nov 2018
    Singapore
    Shaped visual identity and improved information architecture of two marketplaces for financial e-commerce in Philippines and Indonesia used by millions of users monthly.Achievements helped raise a Series B funding led by Telstra Ventures.Redesigned and improved user journeys based on conversion centered design to increase engagement and to reduce bounce rate with 27%, plus to achieve a better return of investment on customer attribution with up to 21% on several core landing pages.
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  • Outsmart Io
    Co-Founder & Product Designer
    Outsmart Io Oct 2015 - Nov 2018
    Bangkok, Thailand
    Explored the adventurous life of entrepreneurship and constructed a complete subscription-based SaaS solution for marketing analytics.Developed business idea and concept of how to turn digital marketing channels into actionable insights with help of smart data and cognitive technology.Established product design, visual language, and information architecture based on domain research and user studies with focus on product market fit and deliverables for paying customers.
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  • Resultify
    Co-Founder & Partner
    Resultify Apr 2012 - Oct 2017
    Malmo, Sweden
    Created fundamental business principles and conceptual architecture on how to use conversion rate optimization in content strategies to grow presence with online marketing.Established a framework and a strategy to help visualize and optimize results in web-based production and online marketing by defining measurable goals and heuristic evaluations.Implemented conceptual strategies on VisitSweden Denmark with increased user engagement, improved search visibility and an achieved a return on investment of more than 20% on online marketing efforts as an outcome.
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  • Agoda
    Head Of Design & Product Owner
    Agoda Jan 2014 - Oct 2015
    Bangkok
    Supervised product design and user experience design of various new services like loyalty program, gift cards, my account, secret hotels, points max and mobile applications for both Android and iOS.Strengthened design thinking within the organization and organized teams with user interface and user experience designers, plus shared usability researchers.Introduced a four-stage UX methodology with a 2-weeks design sprint with continuously iterations to increase output within product teams and to reduce production time.Monitored and took advantage of data to understand user behavior, customer attribution, conversions metrics and used available output for design directions.Launched a framework for design principles that enhanced evaluation of new ideas, iterations, and the overall product design process of all front-end products across all teams.Conducted research around device jumping that gave important insight on how users move between devices during the day, and which could be used to improve login authentication and marketing.
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  • Agoda
    Design & Html Manager
    Agoda Feb 2013 - Jan 2014
    Bangkok
    Managed a design and HTML team of 16 people across multiple departments.Accomplished to develop a new visual identity of Agoda’s OTA marketplace by adding design thinking, competitive benchmarking, heuristic evaluation, design consistency, usability metrics to reach a final product to be measured against competitors within 6 months.Revamped and implemented a new front-end framework on all online products to enable mobile adaptability and to serve millions of daily users with a better experience within 10 months.Promoted within 12 months due to strong performance and organizational impact.
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  • Area Digital
    Co-Founder & User Interface Designer
    Area Digital Sep 2007 - Feb 2013
    Bangkok
    Explored the entrepreneurial challenge of building a web agency focused on design, content strategy, information architecture and front-end development, together with strategic partners in Scandinavia.Supervised and served as a design-oriented project manager for several successful web projects in all sizes, across Europe, Scandinavia, and Southeast Asia.Shaped design systems and front-end frameworks for HTML, JavaScript and SCSS to enable quicker design and development time for various CMS systems like Typo3 and eZ Publish.Notable client work during my time at Area Digital include brands such as IKEA, VisitSweden, Ingram Micro, Atea, Sime Darby, Sunway Medical, STCC Sweden, Swedish Golf Federation, Jysk, Pixelant, Netset, and many more.Won a design and development award at eBay Auction Widget Build-Off Contest. A fun little design and front-end project in building an auction monitor widget for eBay.
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  • Scalado
    Multimedia Designer
    Scalado Jan 2003 - Sep 2007
    Lund, Sweden
    Accomplished to build a seamlessly integrated extension for Adobe (former Macromedia), shipped with Flash MX 2004 worldwide.Developed a graphical user interface for Nokia’s photo editing tool, which was used by millions of mobile phone users worldwide.Won a design award for best mobile application of the year at Symbian Series 60 Challenge Award at Nokia, Helsinki.
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Richard Persson Skills

User Interface Design Web Design Graphic Design Mobile Applications E Commerce Html Css Flash Seo Concept Development User Experience Design Web Strategy Illustrator Indesign Art Direction Interaction Design Graphics Usability Web Development User Interface Cascading Style Sheets Usability Engineering Project Management Mobile Interface Design User Experience Html5 Software Design Product Design Creative Direction Usability Testing Web Project Management Web Application Design Experience Design Agile Project Management Web Services Web Analytics Lean Startup Leadership Software Development Information Architecture Agile Methodologies Strategy Digital Strategy Accessibility Marketing

Richard Persson Education Details

Frequently Asked Questions about Richard Persson

What company does Richard Persson work for?

Richard Persson works for Liveaboard.com

What is Richard Persson's role at the current company?

Richard Persson's current role is Solves complex product problems with useful design.

What is Richard Persson's email address?

Richard Persson's email address is ri****@****tal.org

What schools did Richard Persson attend?

Richard Persson attended The Faculty Of Engineering At Lund University, Harvard Business School Executive Education, Harvard Business School Executive Education, Harvard Business School Executive Education, Harvard Business School Executive Education, Harvard Business School Executive Education.

What are some of Richard Persson's interests?

Richard Persson has interest in Cooking, Soccer, Snowboarding, Art, Interactive Media, Graphic Design.

What skills is Richard Persson known for?

Richard Persson has skills like User Interface Design, Web Design, Graphic Design, Mobile Applications, E Commerce, Html, Css, Flash, Seo, Concept Development, User Experience Design, Web Strategy.

Who are Richard Persson's colleagues?

Richard Persson's colleagues are Alejandra De Maortua Gil, Jet Jet Olande, Adriana Francisca Herrera Carrera, Mariola Burejko, Andrea M. Martinez, Nina Kapp, Martin Nuñez.

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