Ricki Kaplan Email & Phone Number

Washington, Dc, Us

Washington Dc

San Francisco Bay Area

Accounts:3M: Post-it Brand / Scotch Brand / Command Brand / Nexcare BrandPlayStation: PlayStation Vue (TV Service) / PlayStation Store (digital retailer) Hillary for America (2016 Presidential Election)

San Francisco Bay Area

Account lead for 10+ work streams, responsible for all program aspects. Focus: branding, communication strategy, digital and web development, and video production. • Managed scope & workflow on multiple, simultaneous projects with aggressive timelines• Leader in collaborating with and motivating cross-functional teams • Grew the Visa business based on successful project completions • Conducted financial analysis and made recommendations to increase revenue and manage labor Clients included: Visa, Cisco, MongoDB, Panasas, SugarCRM, DreamWorks Studiosgyro specializes in B2B marketing and advertising for technology brands. Named 'Global B2B Agency of the Year' in 2015 and 2014 by Business Marketing Association’s.

Washington D.C. Metro Area

Led the strategic planning and tactical execution of five national, integrated marketing campaigns. Primary account lead managing global ad agencies and developing strategic CSR partnerships. • Oversaw multiple, simultaneous business accounts; accountable for $10M+ in revenue• Developed various strategic marketing partnerships; served as lead external partner contact and drove the programs internally. Owned relationship from contract negotiation through launch. • Managed end-to-end marketing development; planning, implementation and evaluation• Analyzed KPI performance and recommended ongoing optimization tactics• Project managed all marketing aspects, leading vendors and cross-functional teams• Nurtured client relationships while managing multiple stakeholders to build consensus • Supervised, trained and mentored 4 direct reports; responsible for their evaluation• Developed integrated marcomm plans to achieve consumer awareness & behavior shifts. Tactics: digital and traditional advertising, web development, social media management, PR, events, editorial content, digital marketing, user acquisition, grassroots activations, and partner toolkits Strategic Marketing Partnerships included: MEDIA: Instagram, The Weather Channel, The Travel Channel, The DIY NetworkENTERTAINMENT: 20th Century Fox, Universal Pictures, SONY, Disney. NGOs: The Wilderness Society, GOOD Inc, The Dr. Seuss Foundation, The SmithsonianClients included: The White House, FEMA, The Department of Health & Human Services, The State Department, The US Forest Service, The Department of Transportation, The Red Cross, AARP, and AICPAAd Agencies included: FCB, Grey, DDB, Burrell Communications, kbs+, Cramer Krasselt, The Vidal Partnership, and AlmaThe Ad Council effects positive social change by developing national marketing campaigns to change consumer behavior around critical issues of education, health and community.

Ba, Marketing & Public Communication

Activities and Societies: American Marketing Association member, Chi Omega Fraternity

Bachelor'S Degree, Public Communication