Rick Jentis Email & Phone Number

Ayer, Massachusetts, United States

Founded in 2000, Cambrooke, a proud member of The Ajinomoto Group, is a Massachusetts-based therapeutic nutrition company and global provider of medical nutrition products for patients with serious unmet medical needs. Cambrooke works with physicians and researchers from around the world to develop, test, and commercialize products that focus on inborn errors of metabolism, intractable epilepsy, oncology, cystic fibrosis, and severe protein allergy.

Bridgewater, New Jersey, United States

► Led rollout of brand from 13 to 35 countries, overcoming challenging regulatory hurdles, managing international supply chains, and ensuring clear price corridors to avoid unauthorized cross-border selling. ► Orchestrated development of global communication strategy resulting in integrated brand campaign across all channels, driving $2MM in cost savings on non-working media and increasing brand awareness and consistency across international markets.► Created environment for success by reducing cross functional friction and building strong partnership with US business resulting in increased sales and marketing efficiencies. ► Drove 100% growth on Amazon business while transitioning business to profitability. ► Improved profitability for EU business and mitigated impact of 30% increase in key raw materials by renegotiating pricing with vendors; spearheaded packaging optimization project, implementing multi-market price increase and restoring margins to pre-inflationary levels.

Bridgewater, Nj

► Reversed declining Healthy Aging Category, accelerating to double-digit growth from 2020 to 2022. ► Overdelivered sales from innovation target in 2020-2022 and strategically optimized innovation pipeline. ► Championed sustainability initiatives by leading formula renovation within category, eliminating artificial colors, sweeteners, and flavors to align with consumer preference for natural products. ► Established Longevity Platform for NHS by executing and managing strategic business development deals to improve mitochondrial health.

Bridgewater, Nj

► Sponsored and facilitated innovation workshop for Pediatric nutrition category, generating over 120 total ideas and streamlined list of 15 final concepts with 4 being commercialized. ► Built external advisory panel of medical experts to support development of brand communications for innovative new GI diet platform.► Orchestrated successful launch of Gut Health Portfolio into complex Australian supplement market; contributed to global growth, achieving nearly 30% increase in 2017.

Florham Park, Nj

► Strengthened innovation capabilities by developing robust pipeline of consumer-validated concepts across multiple categories; led innovations to deliver $100M+ in sales over 7 years. ► Enabled cultural shift towards consumer/patient-centric decision-making by leading Consumer Insights team in execution of 100+ market research studies over 3 years. ► Relaunched NHS ecommerce function, incorporating back-end for DTC storefront, Buy Now features on brand websites, and enhanced product descriptions on Amazon; generated 112% growth in 2 years.

Florham Park, Nj

► Evolved Go-to-Market model, transitioning from SKU-based sales to portfolio approach aligned with Affordable Care Act; recognized with US “Best in Class” Sales Award and Global Emerald Award. ► Developed and implemented Sales Model for Surgical Nutrition Program, collaborating with sales team to build new paths to market for innovative product; resulted in consecutive years of 100% growth.► Co-led crisis response team to address major supply disruption; built model for customer allocations and directing future production.

Commercial lead for Nestle Infant Nutrition Formula and Cereal businesses. Crafted and executed company strategies for the USDA WIC Nutrition Program. Transformed Infant Formula and Cereal portfolios through packaging and product innovation, resulting in exceeding share and profit targets and achieving new market share records in 2009, 2010 and 2011. Awarded Platinum STAR award for Leadership and Results

General Manager of Gerber portfolio in Canada, driving double-digit growth through redefining go-to-market strategies and leading business integration under one sales force. Reintroduced Gerber Nutrition to Canada.

Developed and executed business strategies to revitalize the $230MM Cereal and Beverage segments of the Gerber portfolio. Drove share growth and improved portfolio profitability. Delivered double-digit growth on Graduates business by expanding franchise through innovation in toddler snacking category.

Drove accelerated growth with company’s largest customer through the development and implementation of a field-based sales & marketing position. Awarded Innovator of the Year award for developing programs and products that leveraged both Nutrition and Care portfolios to drive incremental sales.

Drove Gerber Skincare brand to #2 in the market through innovation and consumer-centric communication.

Executed marketing programs in the laundry category for the Surf brand.

Mba

Ba, Russian And Soviet Studies