Rick Lake Email & Phone Number

Mission Viejo, Ca

Costa Mesa, Ca

Recruited as national sales manager to develop and manage an account base of over 300 advertisers (powersports dealers, OEMs and aftermarket companies). Demonstrated an unwavering commitment to sales growth, excellent customer service and marketing program development.• Increased advertiser client base and sales while delivering excellent service levels to existing accounts. • Promoted CN Publishing brand and strengthened client and subscriber relationships at, MotoGP and AMA National Road Races, International Motorcycle Shows, AMA Motocross Nationals and the Dealer Expo.• Expanded and supported client sales by providing strategic marketing guidance, planning and support.

Foothill Ranch, Ca

Lead the development of national sales and customer account management for dealer membership, event sponsorship and magazine advertising. Expanded sales income, account base and customer loyalty.• Expanded IJSBA/AWA supporting dealer sales to over 1,200 dealers throughout the United States.• Increased Jet Sports/Ride advertising income and advertiser base.• Developed and implemented IJSBA World Finals and National Tour event sponsorship sales programs.• Managed IJSBA World Finals and National Tour exhibitor sales.• Trained a network of regional race promoters who produced sanctioned events throughout the United States.• Promoted IJSBA/AWA brand and communicated membership benefits to OEM District Managers and dealers, leading to long-term customer loyalty.