Provide insights related to the meat industry, food trends, shopping trends in both retail and foodservice, demographic shifts and other patterns of change affecting the meat industry through primary research and secondary sources. Oversee all client/agency data analysis and research activities: coordinate market research efforts with Midan’s account management team and clients, design research projects to meet client information needs, develop and execute all plans, interpret and analyze all… Show more Provide insights related to the meat industry, food trends, shopping trends in both retail and foodservice, demographic shifts and other patterns of change affecting the meat industry through primary research and secondary sources. Oversee all client/agency data analysis and research activities: coordinate market research efforts with Midan’s account management team and clients, design research projects to meet client information needs, develop and execute all plans, interpret and analyze all primary and secondary sales data, and present results that answer client business questions.*Lead multiple projects that have helped redefine Tyson Fresh Meats strategic vision and future business model incorporating strategic analysis, tracking research, secondary sales data, positioning and branding research.*Conducted monthly COVID-19 consumer tracking studies to generate content positioning Midan as a thought leader.*Lead agency in analyzing syndicated sales data from Nielsen and IRI along with reporting trend information from Datassential and Mintel platforms.*Forged relationships with multiple prospects (e.g., INAC, MLA, Crowd Cow, BUBBA Foods) by working with the New Business Development team to offer unique research opportunities that have increased visibility of Midan Marketing capabilities.*Participated in several key speaking engagements including presenting meat consumer information to key executives at H-E-B, being a keynote speaker at the MLA Exporter/Importer Workshop, and being a panel expert for the Texas and Southwest Cattle Raiser Association convention.*Developed and conducted an industry segmentation study which delivered incremental revenue for Midan through sales of the report and created significant industry public relations opportunities that drove new business. Show less

Serve as a strategic thought partner across consumer and customer-facing groups to identify and prioritize business opportunities for profitable growth. Proactively worked to ensure that business strategies were grounded in forward looking consumer and business insights by providing management with an objective point of view, driven by consumer and marketplace perspective, on all important decisions that impact perceptions about the Cars.com brand. *Oversaw a $1.5 million dollar… Show more Serve as a strategic thought partner across consumer and customer-facing groups to identify and prioritize business opportunities for profitable growth. Proactively worked to ensure that business strategies were grounded in forward looking consumer and business insights by providing management with an objective point of view, driven by consumer and marketplace perspective, on all important decisions that impact perceptions about the Cars.com brand. *Oversaw a $1.5 million dollar research budget covering a multitude of research initiatives including brand, strategy, product development and content efforts.*Supervised 50+ research projects annually using a range of quantitative and qualitative methodologies (focus groups, bulletin boards, ethnographies/immersions, online chats, etc.) and techniques (discreet choice, max diff, TURF, etc.).*Managed multiple brand trackers that provide direction regarding brand positioning, strengths/weaknesses of brand equity relative to competition, media optimization and opportunities to improve brand health.*Introduced two proprietary online communities in 2014 saving ~$250k while exponentially increasing the number of projects delivered including ongoing feedback with consumers and customers. Show less

Identify customer needs and design comprehensive learning plans that address key questions/issues. Integrate results from multiple primary and secondary sources and translate data into insights that provide business direction to strategy development. Manage all aspects of quantitative and qualitative research projects through design, execution and analysis. Supervise internal studies and vendor-related research including focus groups, in-depth interviews, usability testing, online chats and… Show more Identify customer needs and design comprehensive learning plans that address key questions/issues. Integrate results from multiple primary and secondary sources and translate data into insights that provide business direction to strategy development. Manage all aspects of quantitative and qualitative research projects through design, execution and analysis. Supervise internal studies and vendor-related research including focus groups, in-depth interviews, usability testing, online chats and panel-related surveys. Deliver the “voice of the customer” to Senior Management and business owners to ensure that sound decisions are made based on relevant customer insights.*Defined and informed ongoing strategy initiatives that guided the “Blues” system by managing insight programs on transforming the care delivery system and creating consumer transparency tools.*Brought multiple key new products to market including the AskBlue healthcare website, Blue365 couponing website, Provider Finder website redesign and BCBS National Portal.*Delivered vendor-related savings of $150K annually and grew number of in-house Plan surveys by leading the department’s online software upgrade to SNAP. Show less

Planned and managed market research projects related to Animal Health livestock brands. Used primary and secondary research to measure customer perceptions, usage, behaviors and attitudes. Oversaw execution and analysis of quantitative and qualitative research including message/ad testing, market definition, competitive positioning, usage, customer satisfaction and pricing studies. Designed research methodologies including in-person focus groups, tele-focus groups, in-depth interviews, online… Show more Planned and managed market research projects related to Animal Health livestock brands. Used primary and secondary research to measure customer perceptions, usage, behaviors and attitudes. Oversaw execution and analysis of quantitative and qualitative research including message/ad testing, market definition, competitive positioning, usage, customer satisfaction and pricing studies. Designed research methodologies including in-person focus groups, tele-focus groups, in-depth interviews, online studies and ethnography research. Collaborated with New Products Marketing to evaluate new product candidates via primary market research and analysis of secondary data sources.*Delivered most successful PAH product launch to date (Draxxin) in collaboration with business partners by leading planning and execution of all qualitative and quantitative research.*Developed framework to track performance against key competitors via design of internal Market Value/Dose model.*Increased research efficiency across key international markets by creating standardized tools/techniques, training and best practices across multiple markets. Show less

Overall responsibility for all quantitative and qualitative research projects from inception to presentation. Analyzed audience data using syndicated resources such as MRI, Scarborough and PIB/CMR products. Developed sales and marketing materials using primary and syndicated research. Trained sales team to use primary research to create value-added programs for advertisers.*Increased Hispanic circulation by 1MM by delivering key insights about the Hispanic customers and their news… Show more Overall responsibility for all quantitative and qualitative research projects from inception to presentation. Analyzed audience data using syndicated resources such as MRI, Scarborough and PIB/CMR products. Developed sales and marketing materials using primary and syndicated research. Trained sales team to use primary research to create value-added programs for advertisers.*Increased Hispanic circulation by 1MM by delivering key insights about the Hispanic customers and their news consumption behavior by executing an integrated learning plan.*Generated incremental ad revenue by establishing first reader panel that assisted in securing key accounts to support sales team. Show less

Managed research for the East Coast Magazine Division including annual planning, budgeting and execution of all quantitative research. Conducted all aspects of the research process including methodology, questionnaire development, data tabulations/analysis through SPSS and final report presentation. Updated, monitored and evaluated financial plans and expenditures on a quarterly and annual basis. Programmed research software to conduct all online studies in-house. Managed relationships with… Show more Managed research for the East Coast Magazine Division including annual planning, budgeting and execution of all quantitative research. Conducted all aspects of the research process including methodology, questionnaire development, data tabulations/analysis through SPSS and final report presentation. Updated, monitored and evaluated financial plans and expenditures on a quarterly and annual basis. Programmed research software to conduct all online studies in-house. Managed relationships with outside vendors to verify quality and content of assigned research projects. Supervised and trained analysts to ensure timely, accurate and ethical research.*Launched Primedia research department in the newly acquired East Coast Division. Consolidated and managed research for 20 publications and 15 trade shows. *Introduced new leading edge methodologies to company including online, e-mail, kiosk, and pop-up surveys. Converted all existing mail studies and several vendor studies to online methodologies that increased efficiencies and allowed smaller publications/trade shows to conduct research for the first time. Show less