Rick Miranda Email & Phone Number

Somerville, Massachusetts

Directed the resources and operation of the team responsible for the creative strategy and development of all digital and physical creative brand assets. Built creative team, identified needs, and filled four full-time positions. Performed annual reviews and provided mentorship, creative direction, and support for staff of eight including web developers, art directors, copywriters, and project manager. Facilitated weekly project status and one-on-one meetings for creative team. Developed project initiation, intake, creative briefs, project assignment, and management for creative team. Served as creative point-of-contact for all internal and external brand communications.Major responsibilities/achievements:• Managed a six-month development and implementation of a top-to-bottom rebrand focused on growing the commercial line of business that reflected a new business strategy. Collaborated with the ad agency to ensure consistency across all channels. Created brand guidelines and established consistent implementation of re-brand throughout the organization.• Managed the creation of digital campaign assets to promote new product offerings• Established training schedule for staff to strengthen digital skills and offerings• Collaborated with Marketing Operations team that includes marketing automation tool, print/inventory management, and direct marketing/fulfillment

Boston

Supervised the team responsible for the creation, production, and delivery of web, e-marketing, and print brand communications. Provided creative direction, graphic design, production support, and project management to internal clients including Continuing Medical Education (live and on-line professional education seminars around the globe), Publications, Clinical Research, Health Care Services, Development, and global institutional affiliates. Developed and implemented visual brand identity. Supported product promotions and new product launches.Major responsibilities:• Guided Creative Services team and ensured project execution consistent with institution brand standards• Directed weekly production meetings and daily communication with internal and external creative talent• Organized project kickoff meetings, developed creative briefs, presented concepts to clients, and provided direction to creative team

Provided brand development, graphic design, creative direction, and brand management to clients. Partnered closely with marketing teams to develop wide range of brand collateral that support brand position. Projects included creation of product and corporate logos and identity systems, sales collateral, advertising, direct mail, web-sites, and product packaging and labeling.Clients:Abbott LaboratoriesInsulet CorporationHologicJoslin Diabetes CenterScreen CancerNxStage MedicalKeystone DentalSappi PaperMBTA

Managed a 10 person team responsible for the creation of brand communications to support the sales and marketing efforts of a worldwide manufacturer and marketer of medical diagnostic devices. Managed a production calendar of global product packaging and promotional materials to meet implemented deadlines. Oversaw the creation, assured consistency, and implemented a unified visual brand identity and messaging through printed collateral, advertising, product packaging, trade shows, and the web. Managed the relationship with the advertising agency.