Rick Ouellette Email & Phone Number

Manage and enforce brand and voice guidelines for written and visual communication throughout the organization and act as steward of Feed the Children's strategic brand identity across multiple departments and mediums including social, digital, PR, MARCOM and others. Develop and produce content for marketing, fundraising, corporate partnership and cobranding opportunities and create communications to support digital campaigns, events or other public relations initiatives. Collaborate on development of design projects and brand visualizations and create strategic campaigns across multiple media channels.Work in partnership with the entire MARCOM team to ensure consistency of tone and diversity of voice across Feed the Children’s communication outreach. Develop and expand the scope of our organization’s visual style, written voice and brand identity.

Responsible for generating unique and engaging concepts and content to support a wide array of marketing, communications, fundraising, development, and other efforts across the organization. Work cross-departmentally within Feed the Children as well as with external partner agencies to create marketing copy for collateral materials, newsletters, editorials, white papers, proposals, annual reports, speeches, correspondence, presentations, sales partnerships, fundraising initiatives, and various internal communications. Act as ambassador for the organization’s voices, brand and tone ensuring consistency across multiple departments and mediums. Work with digital marketing, social engagement, communications and PR, and content and creative teams to seamlessly implement across multiple channels. Develop ideas, scripts, and treatments for online and video with a wide range of target audiences.

Minneapolis & Los Angeles

From ideation to execution, expert in delivering creative solutions that exceed client expectations. A specialist in developing content that balances brand and marketing objectives with business and budget perspectives. Skilled communication strategist, client liaison and production consultant. Creative Highlights Include:◆ Creative director of a strategic rebranding and social media campaign for a century-old organization. From designing a new identity package, to building fundraising tools, client profile features, paid media ads, and training videos, our scope and strategy helped this nonprofit create a broader coalition of community partnerships and strengthen its communication and outreach capabilities.◆ Writer, producer and director of numerous campaigns for Best Buy’s in-store retail network, ranging from spots for their branded credit cards, to custom content for displays in NYC, to B2B/B2C tutorials on business and consumer electronics.◆ Video production director and content producer for Macy’s "Glamorama," a live, multi-city, fashion and music event benefiting a variety of charities in cities across the country.◆ Creative director of virtual launch event for a new Facebook consumer feedback app. Part of a broad B2B public relations campaign, this debut event featured exclusive web content, in-depth technology reviews, and testimonials from product partners including Hallmark. ◆ Visual content producer of a $185 Million capital campaign for the Autry National Center in Los Angeles. Built around interviews with art historians, museum curators, trustees and staff, this piece expanded on Gene Autry’s legacy as it shaped the strategic focus for the future.◆ Executive Producer of a series of primetime specials promoting NBC’s new fall schedule. Hosted by a variety of network talent, this recurring program consistently built premiere-week audiences and extended the network's reach with its advertising partners.

Los Angeles

Integral part of NBC’s strategic planning, brand positioning, and execution of advertising campaigns. Close partnership with Research, Programming, Public Relations, Finance, Business Affairs, Scheduling, Legal and other departments to build a consistent network identity across all media platforms.Business management and creative direction of diverse department of 80 union and non-union employees. Recruited and mentored new creative talent and direct reports. Lead teamwork development and oversaw staffing. Implemented Human Resource policies and set performance standards. Negotiated personal service contracts. Supervised vendors, project budgets and strategic direction of producers.Financial management of $25 million budget, including direct approval of all capital expenditures, monthly expenses, and payroll costs. Responsible for quarterly forecasts, long-range planning, and management of departmental Business Plan.

Bachelor Of Individualized Studies, Journalism, Marketing, Communications And Business

Summa Cum Laude Phi Beta Kappa

Advertising And Marketing Communication Strategy

Mini-Masters Of Marketing Management

Digital Marketing Certificate

Shannon Leadership Institute

Inbound Marketing Certificate